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experiential marketing

Top tips to make sure you reap the best results when you give away free samples … Hotcow

Top tips to make sure you reap the best results when you give away free samples … Hotcow

by on May 29, 2017

Prospective customers love to get all touchy-feely, and according to research, 96% of customers who had an interest in a product said they were more likely to purchase as a result of trying or experiencing it.

It definitely makes sense to add sampling to your marketing strategy, if it fits with your brand, but getting it right is vital to success. Here are some top tips to make sure you stay on track and reap the best results when you give away free samples:

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Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

by on May 15, 2017

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together key exhibitions including: Plant of the Year, Master Grower, the RHS Photographic Competition, and RHS Garden Advisory. The aptly titled, The RHS Experience will be unveiled within the Great Pavilion at the RHS Chelsea Flower Show, 23rd-27th May. [more…]

What does Ikea do in terms of experiential marketing? | Hotcow Experiential Marketing

by on May 5, 2017

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Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

by on December 8, 2016

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Reebok’s interactive ad is well worth checking | Hotcow Experiential Marketing

by on April 4, 2016

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Launching your pop-up store – Hotcow Experiential Marketing

by on January 7, 2016

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Back to the Future II and experiential marketing – What it got right and what it got wrong … Hotcow

by on October 27, 2015

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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