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experiential marketing

Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

by Will Corry on December 8, 2016

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by Will Corry on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by Will Corry on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Reebok’s interactive ad is well worth checking | Hotcow Experiential Marketing

by Will Corry on April 4, 2016

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Launching your pop-up store – Hotcow Experiential Marketing

by Will Corry on January 7, 2016

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Back to the Future II and experiential marketing – What it got right and what it got wrong … Hotcow

by Will Corry on October 27, 2015

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by Will Corry on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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How to use product sampling to get people talking : Sally Durcan, Hotcow

by Will Corry on March 30, 2015

The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.

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There’s one sure-fire way to get people talking about your brand: a darn good PR stunt / Hotcow

by Will Corry on March 17, 2015

PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.

Luckily for you, there’s one sure-fire way to get people talking about your brand: a darn good PR stunt.

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Yves Saint Laurent – creating bespoke beauty experiences for their customers – via Hotcow blog

by Will Corry on February 12, 2015

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