Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016. Hewson joins from VisualDNA where he developed their commercial […]
Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth Read More »
A new video format is launching that means any video ad can now automatically be placed on the most effective screen – brands no longer need to create a different video format for computers, tablets and smartphones.
Brand’s video messaging : New video format launches that works across multiple screens Read More »
They’re also more likely to give to charity and care about the environment As the Christmas shopping rush gets underway, new data from Exponential Interactive reveals that people who get it done early are more likely to have messy love
New data : Early Christmas shoppers more likely to have messy love lives Read More »
The world’s favourite currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal. XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign
“The key to successful video advertising is not thinking about it like TV advertising” Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy
Exponential launch range of new video ad formats to drive online video spend Read More »
Brian O’Sullivan has been appointed as UK commercial director at Exponential Interactive, @exponentialinc the global provider of advertising intelligence and digital media solutions. O’Sullivan joins from VisualDNA where he was managing director of its Media division. Prior to this, O’Sullivan held
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. The kitemarks have been awarded by the
First brand safety kitemarks issued in UK to reduce online ad misplacement Read More »
Exponential Interactive @exponentialinc has passed the first stage in achieving certification from the Digital Trading Standards Group (DTSG) which aims to prevent ads being served next to inappropriate or illegal content online. This stage is an ABC audit confirming that
Digital Trading Standards Group: Exponential passes 1st stage in certification Read More »
VP of product strategy and operations promoted to help activate advertising intelligence and digital media solutions across media and devices. www.exponential.com Doug Conely has been appointed as chief strategy officer at Exponential Interactive, the global provider of advertising intelligence and digital
What your favourite music really says about you Classical music fans are 255x more likely to be interested in small business loans Dance fans are 24x more likely to care about having good teeth Jazz fans 49x more likely to
Dance fans & toothpaste, rock fans & yoga…what brands can learn from people’s fave music Read More »
