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Facebook and Meetrics partner for third-party verification of ad views

Facebook and Meetrics partner for third-party verification of ad views

by Will Corry on March 9, 2017

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services.

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Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by Clare on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]

Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

Running an e-commerce store .. 5 top tips .. E-Commerce Platform, Social Media, Offline Marketing, Invite a Friend Schemes, Business Blog

by Will Corry on February 13, 2017


5 Marketing Tips for Your E-Commerce Store

Today, running an e-commerce store has quickly become one of the most popular methods of making an income online.

It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it a great way for more people to start their own companies.

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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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Nearly a third of influencers regularly promote charities

Nearly a third of influencers regularly promote charities

by James on December 21, 2016

Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform. Three quarters (74%) of influencers said that raising awareness of the causes they care about was a key priority for them; also important for influencers is sharing their own personal experiences (87%) and helping people (61%).

Buzzoole, which works to harness the power of long-tail influencers, surveyed its own network of influencers for the research. Of the 60 UK based respondents, a large majority (92%) have volunteered time to work for a charity, with almost a third (28%) doing so every month.

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‘Fake’ News Explodes, Could Rise In UK In 2017 – Advertisers Can Help Fix Problem

by James on December 16, 2016

Dale Lovell, Chief Digital Officer at ADYOULIKE said of the rise in ‘fake’ news in 2016: “One of the most worrying trends to emerge this [more…]

86% of brands are not measuring their social media marketing efforts

by James on November 30, 2016

New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as [more…]

Help build a better data future with the 3k Challenge

Help build a better data future with the 3k Challenge

by James on November 29, 2016

For 2017, I have a mission for the data industry: the 3k Challenge. For those of you opt for a more sedentary lifestyle, don’t worry [more…]

Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

by Will Corry on November 27, 2016

  • Newslettered : We've developed an entirely new newsletter system using theMarketingblog sites that will allow us to create, edit and export a special bespoke newsletter for your company.
  • Better still we make full use of Twitter , LinkedIn , Tumblr, Facebook etc. to get your bespoke newsletter into the hearts and minds of your prospects. It's a content marketing winner.
  • On top of this we give you real time tracking using Lead Forensics. Interested - then read on...

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Angela Merkel is the most powerful figure in Britain’s Brexit future

Angela Merkel is the most powerful figure in Britain’s Brexit future

by James on November 25, 2016

A panel of experts placed the German Chancellor as being more powerful that Britain’s own PM Theresa May, who came second in the ‘Brexit Power 100’ –  a ranking of the 100 most influential characters in the Brexit debate.

The list was compiled by The New European – the pop-up newspaper giving voice to the 48%, publishing its 21st issue today.

The top three most influential figures are all women – Merkel, May and Sturgeon. Other notable inclusions are Tony Blair (number 16) who today claimed Britain could still remain in the EU and Gary Lineker (number 28) whose massive social media following mobilised against attacks from mainstream right wing press after he articulated strong remain sympathies.

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