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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Tactics on how to create social media backlinks … especially written for theMarketingblog

Tactics on how to create social media backlinks … especially written for theMarketingblog

by on May 15, 2018

You could get a lot of traffic for your site by just linking from social media sites.

This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google.  Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]

RAPP UK creates an integrated campaign to support Virgin TV’s sponsorship of the British Academy Television Awards in 2018

RAPP UK creates an integrated campaign to support Virgin TV’s sponsorship of the British Academy Television Awards in 2018

by on May 11, 2018

As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.

Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]

Facebook & Instagram video viewability to be verified by Meetrics

Facebook & Instagram video viewability to be verified by Meetrics

by on March 21, 2018

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

Movers and Groovers : Sustainability expert Stine Hedegaard joins Flamingo’s Style division as director

by on March 20, 2018

Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its specialist Style team, which boasts ongoing clients including adidas, Glossier and Chanel.

Educated to PhD level and with a background in psychology, Stine has more than 16 years’ experience in consumer insights and qualitative research, advising management on strategic issues, organisational change, innovation and product development based on future consumer demand. [more…]

How the web changed the way we compete with each other

How the web changed the way we compete with each other

by on March 20, 2018

Since the start of the digital age the Internet has made great impact on various spheres of human life.

Today many people wouldn’t be able to image their lives without the Internet, computers and mobile devices. This shows just how vital the web has become in our everyday lives.

Some of the biggest changes that can be noticed are in the way we communicate, the way business is done, how marketing has changed, the availability of information and so on. However, the impact of the web is so strong that it has changed many social spheres of life and how we behave. [more…]

[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

by on March 16, 2018

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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Flamingo identifies 10 key signals of cultural disruption

Flamingo identifies 10 key signals of cultural disruption

by on February 13, 2018

Leading brand strategy and insight agency Flamingo @flamingolondon has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come.

Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of collective living arrangements; challenger banking; identity politics; and new mechanisms of selling via the increase of single product brands; all amid extraordinary levels of political, logistical and cultural uncertainty. [more…]

How VCCP Media can help advertisers navigate the new Facebook changes

by on January 16, 2018

 

Catherine Becker, CEO at VCCP Media writes ...Great to be on BBC Newsnight recently on how we can help advertisers navigate the new Facebook changes. It's actually up on iPlayer now https://lnkd.in/dMYpV7H at 1 minute and then 9 minutes into the clip. [more…]

Facebook selects first non-US viewability partner … Meetrics

Facebook selects first non-US viewability partner … Meetrics

by on December 1, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile.

The companies are also working on providing video viewability measures in the near future. Advertisers will be be able to see what percentage of ads on Facebook hit various viewability thresholds, from the 50% minimum recommended by various trade bodies all the way up to 100%.

[more…]