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Facebook selects first non-US viewability partner … Meetrics

Facebook selects first non-US viewability partner … Meetrics

by on December 1, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile.

The companies are also working on providing video viewability measures in the near future. Advertisers will be be able to see what percentage of ads on Facebook hit various viewability thresholds, from the 50% minimum recommended by various trade bodies all the way up to 100%.

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IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

by on October 18, 2017

23 senior IAB Board members commit to new initiative

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]

New Videos : Unrequited love the focus of iZettle’s new advertising campaign

by on October 9, 2017

iZettle, one of Europe’s fastest growing companies, shines a light on its wider product portfolio through classic stories of unrequited love in new advertising campaign ‘World of iZettle’.

Using a pop art inspired style and design, iZettle’s three videos and two still image animations show lovesick customers pining after iZettle merchants, who don’t exactly have love on their minds…

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Is your business becoming obsolete with customer service?

Is your business becoming obsolete with customer service?

by on October 4, 2017

Allegedly, the way business is conducted has changed more in the past ten years than in the past 50 years – and with constant innovations in both processes and ways of thinking, that progress looks to increase exponentially still.

For some, interacting with companies on social media is the done thing in 2017, and often more preferable than other means of getting in contact.

This reliance on social media has both huge positive ramifications, yet also brings its own unique drawbacks that have people clamouring for the days when writing in was the way forward. But have the more traditional methods of customer service become obsolete – and does this render your business methods obsolete too?

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PromoVeritas : Investigating fake Facebook pages and raffles that are scamming the public

by on September 25, 2017

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Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

by on August 10, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

The study, from measurement firm Verto Analytics, British adults accumulate 42.7 million days a month across Google properties – primarily search, YouTube and Gmail – the equivalent of more than 1 in every 6 minutes (17%) of UK internet time. Around 11% of time (28.4 million days) is spent on Facebook-owned properties which include WhatsApp and Instagram. [more…]

What you can and can’t do with your next Facebook promotion … PromoVeritas

by on May 18, 2017

Facebook have recently updated their Terms so we thought we would recap on what you can and can’t do with your next Facebook promotion.
Contact PromoVeritas for regular updates and advice on info@promoveritas.com or call +44 203 325 6000.

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Facebook ads made easy

Facebook ads made easy

by on April 5, 2017

Facebook is a great marketing asset; with its extensive network and incredibly precise data, the ability to target audiences is a thing of marketing dreams.

Furthermore, as ads are integrated seamlessly into the news feed in a way that doesn’t disrupt the user experience, Facebook ads receive a wide reach with positive audience engagement.

Of course really utilizing this re-working social media campaigns or launching a brand new one, here is a platform which requires some skill and know-how, but it doesn’t have to be complicated or overwhelming. Whether you are

a back-to-the-basics outline making the process as simple as can ensure higher success with your social media marketing and take advantage of all that this integral platform has to offer.

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Facebook and Meetrics partner for third-party verification of ad views

Facebook and Meetrics partner for third-party verification of ad views

by on March 9, 2017

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services.

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