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How to humanize your brand using social media

How to humanize your brand using social media

by on March 25, 2019

It has been repeated time and time that the secret to a high-converting retail marketing strategy is an “omnichannel” approach, which is basically a multi-channel approach to marketing. This so-called approach refers mainly (but not only) to social media.

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Is there value in social media marketing and advertising?

Is there value in social media marketing and advertising?

by on March 23, 2019

Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.

Originally, the idea behind social networking sites was to serve as a method of communication like email.

Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.

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DIY ways to promote your business for free

DIY ways to promote your business for free

by on March 14, 2019

While every business owner wants to market their products or services in the best possible way, but not everybody has wads of cash to invest in high-end marketing campaigns during the initial stage.

However, this doesn’t mean that you cannot promote your business out there. Before the internet came into existence, there were only very few low-cost marketing techniques.

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Are Facebook ads still worth the investment?

Are Facebook ads still worth the investment?

by on October 26, 2018

There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?

We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.

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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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Comment : Facebook launches video service, Watch

Comment : Facebook launches video service, Watch

by on August 29, 2018

Written by Josh Krichefski, CEO at MediaCom

Facebook Watch video service launches worldwide

“Video is to be an integral part of any brand and social media platforms’ arsenal, and Facebook Watch’s launch is further evidence of just how far companies are pushing live and on-demand video – particularly longer-form content. Alongside Snapchat and Instagram’s recent foray into video with IGTV, Facebook’s Watch will now compete for the audience’s attention and look to grab a slice of this increasingly iced cake.

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Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’

by on August 2, 2018

Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned.

Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth interviews with people across Britain (a mix of leave and remain voters, EU nationals and young people who were not old enough to vote at the time), it shows that the polarising jubilation, devastation and relief seen in the immediate aftermath of the vote has now given way to a more united sense of frustration, disillusionment and potentially dangerous cynicism towards mainstream politics.

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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Tactics on how to create social media backlinks … especially written for theMarketingblog

Tactics on how to create social media backlinks … especially written for theMarketingblog

by on May 15, 2018

You could get a lot of traffic for your site by just linking from social media sites.

This idea will also impact SEO and give your business an edge in competing against others on SERPs, if done well. There are many opportunities you can exploit to create links on social sites with a trusted reputation score in the eyes of Google.  Here are ways you can create social media backlinks to skyrocket your SEO and also get leads. [more…]