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Is this the UK’s big media agency punch-up of 2015?

by on March 7, 2015

New Tesco boss Dave ‘Drastic’ Lewis has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to deal in barter to offload unsold products, as opposed to money.

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WATCH : PayExpo 2015 conference delegates can pay using cryptocurrencies

by on February 28, 2015

Clarion Events Selects GoCoin to Process Digital Currencies for the Payments World Series

Clarion Events has announced a strategic partnership with GoCoin to add digital currency payments to its registration system for the Payments World Series. GoCoin is a global leader in Blockchain payments and the first platform for processing Bitcoin, Litecoin and Dogecoin at checkout.

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Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by on November 21, 2013

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.

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Marketing Evolved / Use our business to business data for email, telephone, fax or direct mail campaigns

by on November 11, 2013

Marketing Evolved are a leading business to business marketing list owner with over 40 years’ experience supplying Business to Business Lists to brokers and end users.

Our Business to Business data is telephone researched and cleansed by our growing network of UK call centres and telemarketing partners.

Our B2B file consists of over 800,000 UK businesses, all of which are head office or single site locations. Each record comes with up to six key contacts covering: Senior, IT, Finance, Sales & Marketing, HR and Procurement decision making roles.

Our B2B lists are totally tailored to your individual needs meaning you get the most from your marketing budget and maximise your ROI.

Call us on 01392 422 538 to find out how we can help.

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Simon Francis, CEO of Flock Associates, assesses the various options available for measuring integrated marketing effectiveness

by on November 8, 2013

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness - from

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St Ives Group acquires search and digital agency Branded3

by on May 18, 2013

St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.

The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.

Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.

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Webinar, 10 April / Are you interested in being a thought leader in the Mobile CRM space?

by on April 2, 2013

John Owen writes ... On Wednesday, 10 April at 4pm UK time, we will be staging the second in our 2013 Making Sense of Mobile series of webinars, looking this time at Mobile CRM.

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Microsoft Dynamics calls on all UK businesses to enter Change Ambassadors competition

by on March 26, 2013

Microsoft Dynamics, in partnership with the Economist Intelligence Unit, is calling for final submissions to the Change Ambassadors Programme 2013, which will recognise the skills, efforts and vision of key change-makers within UK business.

For more information and to find out how to enter

The competition is about recognising those employees who, often behind the scenes, have helped execute successful change- big or small. Watch the video.

The inaugural awards are encouraging anyone who has executed successful change within their organisation in the UK in the last 24 months to make their submission before entries close on Friday 29th March 2013.

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IAB study reveals 54% increase in mobile optimisation amongst top 100 brands

by on January 29, 2013

Research released today by the Internet Advertising Bureau UK (IAB) shows a significant increase in the top 100 brands optimising their websites for mobile in the past six months.

The second wave of the IAB’s mobile optimisation study reveals that 57% of the top 100 brands now have a mobile optimised site, up from 37%. This represents a 54% increase in six months.

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