New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.
Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.
Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.
Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.
Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.
New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline
Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.
The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.
Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.
Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.
Adam&eve gets its feet wet for new Waitrose campaign https://t.co/dSOFGRPXMr please retweet - thanks pic.twitter.com/3SJljPpKsa
— Will Corry (@slievemore) April 8, 2017
Mars Chocolate UK has revealed that last year’s adverts for Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.
Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.
Shampoo sales fall by £23million over the past year https://t.co/265JX0XLNG Please Retweet pic.twitter.com/FG1Ie05Q7t
— Will Corry (@slievemore) December 20, 2016
Analysts are predicking a record year for Sainsbury's, Tesco, Asda and Morrison's premium ranges
- Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales
- Aldi remains the fastest grower thanks to its Specially Selected range
- Some high-range items are being put on the shelves for the first time in 70 years
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Isn’t it ironic that the coziest time of the year happens to be the coldest season we experience? 
What comes to your mind when you think of whiteboards?
Angela Rayner had a shocker this morning on GMB.
If you are looking for ways to increase your income, having an online business is worth trying.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a 
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
Law practices, and family law practices, in particular, are in an aggressively growing market with lots of competitors and challenges, which makes a firm's digital exposure and marketing strategies a vital component of what makes the firm popular.