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Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

Retail fail – C-Suite believe Finance and FMCG are better at mobile-shaped experiences

by on May 15, 2019

New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience

New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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FMCG : “Powering you from Special K”

by on January 2, 2018

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

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FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

by on June 30, 2017

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.

Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.

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Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

Jacob’s launches new Cracker Crisps advert: Romeo and Juliet get together

by on May 21, 2017

  • New ad highlights the taste experience delivered by Cracker Crips, bringing the brand to life for consumers through a Romeo and Juliet storyline

Latest : pladis, a leading international manufacturer of biscuits, snacks and cakes, announced today that Jacob’s has launched a brand-new TV advert for its sharing backed snacks range, Jacob’s Cracker Crisps.

The new ad hit consumers’ televisions on Monday 8th May, during ITV’s Coronation Street. The campaign dramatises the unique Cracker Crisp product, combining the big crunch of a cracker and the big flavour of a crisp.

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Blunders : Have you seen Dove’s most recent campaign?

by on May 14, 2017

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

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Will this put some clear blue water back between Waitrose and its competitors?

by on April 8, 2017

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‘Most successful’ advert for the brand in 10 years

‘Most successful’ advert for the brand in 10 years

by on April 6, 2017

Mars Chocolate UK has revealed that last year’s adverts for  Maltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years.

Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired by real-life stories from disabled people, celebrating universally awkward situations.

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Shampoo sales fall by £23million

by on December 20, 2016

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Retail : Increasing numbers are upgrading to retailers’ premium food brands

Retail : Increasing numbers are upgrading to retailers’ premium food brands

by on December 14, 2016

  • Analysts are predicking a record year for Sainsbury's, Tesco, Asda and Morrison's premium ranges
  • Marks & Spencer is also on the up with a 2.9 per cent rise in food and drink sales
  • Aldi remains the fastest grower thanks to its Specially Selected range
  • Some high-range items are being put on the shelves for the first time in 70 years

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