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Modern marketers’ five biggest challenges

Modern marketers’ five biggest challenges

by on February 7, 2019

By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud

The pace of change has never been quicker.

Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.

This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.

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The fear of missing out – by Amanda Phillips,Volume

by on September 9, 2013

Mobile phone

The Fear of Missing Out (or FOMO) is quickly becoming a part of the social media lexicon.

It’s a familiar urge – you’re sitting in meeting, or waiting in a queue at the shops and you feel the compulsion to pull out your smartphone and quickly check email, Facebook, Twitter, Instagram; or indeed any number of communicative platforms.

Compulsion is an apt descriptor. The reasoning for such habitual phone-checking is varied, but often it boils down to an irresistible desire, an itch that has to be scratched. The underlying fear is that we’ll miss something important in amongst all the clutter; whether that is an e-mail, a text-message, or real-time conversation. With such increasingly ephemeral occurrences, the opportunity to miss out is significant enough to fuel the fear.

A recent study from E-Score confirmed the extent to which behaviour on social networks has shifted. What started out as an enjoyable and innovative way for people to connect and interact can now be a bit of a chore.

By Amanda Phillips, Managing Director and Head of Strategy at Volume

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