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Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

Join us at #dotmailersummit. Don’t miss our early-bird pricing. Save 50% with tickets at just £149.99

by James on December 9, 2016

Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing

The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.

The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.

Early bird tickets are available for £149.99+VAT before 23rd December 2016.

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Forrester Research : 5 proven (& often ignored) tactics that increase conversion rates for eCommerce – Special ebook download exclusive to theMarketingblog

by Will Corry on September 4, 2015

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New Forrester research shows brands benefit from directly managing marketing technology

by Loudmouth PR on October 14, 2013

A new commissioned study by Forrester Consulting on behalf of AudienceScience finds that brands benefit from managing marketing technology directly rather than through media budgets and agency fees. The research reveals that marketers benefit significantly from adopting enterprise-grade vendor selection and management methods that their IT organizations already have in place.

The study found that a cross-department, internally driven vendor selection process creates better alignment between vendor capabilities and technology requirements. This results in less risk, fewer technology integration issues and significantly lower technology costs. In addition, the study reveals that 54% of marketing and IT leaders prefer direct license-fee vendor relationships while none favor burying technology costs in media fees.

To download the full study, please visit http://www.audiencescience.com/enterprise-purchasing-whitepaper/ [more…]

Fresh news from eCommera, OrderDynamics™, Danone, Danio, MEC, Coca-Cola, St Ives Digital Media

by Will Corry on June 4, 2013

MEC, (www.mecglobal.co.uk) has created a bespoke outdoor campaign to promote Danio, a new super thick, super tasty yogurt range from Danone.

The London-centric campaign runs for two weeks from the 3 June to build on the momentum of the in-store launch of Danio at the end of January 2013, as well as the National TV campaign in April.

The main elements of the activity include six special build sites around London - giving Danio a strong high street presence - as well as animated rail panels at main stations to target commuters from Greater London and the South East. [more…]

‘The Democratisation of Tablets’ / Nick Marsh, Mojiva

by Will Corry on May 17, 2013

Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva

Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.

As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.

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E-Commerce: How same-day delivery will change retail / IRX 2013

by Will Corry on March 7, 2013

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Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode”

by Will Corry on November 17, 2012

“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience.

To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.

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Michael Greene joins AudienceScience as director of research and marketing strategy

by Will on October 19, 2012

Today, AudienceScience® announced Michael Greene, formerly of Forrester Research, joined as director of research and marketing strategy.

In this role, Greene will be working with sales and strategic accounts to provide world-class thought leadership, training and support to enterprise clients. This includes research, reporting, and training programs. [more…]

Top tips to taking mobile to the next level including the importance of integration, personalisation, control and choice / Michele Turner, CMO at mBlox

by Will Corry on October 16, 2012

By Invitation Only
Michele Turner, CMO of  mBlox, considers the opportunities and challenges marketers face when developing a mobile marketing strategy

More people are turning to their smartphones in ways above and beyond their communication needs. In its Mobile Commerce Forecast 2011-2016 Report, Forrester Research recorded that mobile commerce will be worth $10bn by the end of this year, offering a proof point for the huge revenue potential for brands. 

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Rakuten LinkShare / UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth

by Will Corry on May 21, 2012

CPA model outperforms market retail growth as Rakuten LinkShare reveals strong global network growth figures in the UK, the US, Canada and Japan

Rakuten LinkShare announced that its UK network has achieved growth of 52% year-over-year in Q1, surpassing UK e-commerce growth predictions from Forrester Research, Inc, which forecast annual growth for 2012 of 11%1. [more…]