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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]

Laughter Spot – Exercise the French way!

by on September 5, 2012

Only in France would they get away with this. Bravo to the creator of this video! Good clean fun.....

Interesting work-out for the ladies!


Paddy Power

by on July 26, 2012

Maverick bookmaker Paddy Power has started legal proceedings against the London Organizing Committee of the Olympic Games (LOCOG) in an attempt to keep its controversial ad campaign from being taken down.


Pitney Bowes Research / “Why Some Customers are Just Not That Into You”

by on February 16, 2012

British businesses risk alienating almost 90% of customers through poor communicationsResearch* conducted by Pitney Bowes has revealed that consumers are becoming increasingly jaded as a result of excessive contact from businesses, especially via email. [more…]