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What you need to know about crowdfunding

What you need to know about crowdfunding

by on August 6, 2019

Crowdfunding is increasingly becoming a popular tool for investors to generate revenue and creators to finance their ventures, but what exactly is crowdfunding?

In simple terms, crowdfunding refers to the process of gathering small amounts of capital from a large number of individuals to finance a new business idea.

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WPN Chameleon announces launch of international offering

WPN Chameleon announces launch of international offering

by on January 30, 2019

Charity DRTV and digital specialist WPN Chameleon (WPNC) is today formally announcing the launch of its International division.

Having tested the concept working with European charities over the past year, the independent agency is now looking to expand its global activities.

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Movers and Groovers : WPN Chameleon hires Oxfam’s Nick Pride to head fundraising strategy for charity clients

Movers and Groovers : WPN Chameleon hires Oxfam’s Nick Pride to head fundraising strategy for charity clients

by on January 17, 2019

WPN Chameleon (WPNC) has appointed former Oxfam Deputy Director of Fundraising Nick Pride to its senior team, adding to the agency’s strength in charity client strategy.

Pride @pride_nick becomes WPNC’s Fundraising Strategy Director. He spent 18 months at Oxfam on an interim basis, with a remit to sustain and develop the charity’s multiple revenue streams that total tens of millions of pounds annually.

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Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition

by on January 17, 2019

This new donation experience can be seen here: https://donate.battersea.org.uk/

Battersea has doubled its income through online donations after digital product studio Addition - part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.

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20 ‘fresh’ tweets #fundraising

by on May 17, 2015

https://storify.com/slievemore/20-fresh-tweets-about

In early June 2015 this blog will be launching another one of their special vertical newsletters - A 'fresh' guide to #fundraising in the UK. If you are involved in the sector and want to get your story featured call or email

Will Corry 01784 434 412 will@themarketingblog.co.uk

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Senior marketers pay tribute to David Pinnington of OMG with epic event to reflect an epic life

by on May 15, 2014

One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name.  Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.

The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him.  This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm.  Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).

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