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GDPR :  ICO announces record fine for infringement

GDPR : ICO announces record fine for infringement

by on July 8, 2019

The Information Commissioner’s Office (ICO) has announced a fine of £183.39m issued to British Airways for infringements of the General Data Protection Regulation (GDPR).

Full details here:

The potential fine represents one of the first under the GDPR that has gone over the previous maximum of £500k – GDPR allowing for up to 4% of global turnover or €20m.

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Door drop spend remains stable despite GDPR

Door drop spend remains stable despite GDPR

by on June 27, 2019

In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.

The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.

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Why GDPR can be a cash cow for financial services brands

Why GDPR can be a cash cow for financial services brands

by on September 12, 2018

Few sectors use acronyms more than financial services. There are at least 1,800 in circulation and the latest addition might just be the saviour of your brand’s marketing strategy.

The GDPR – General Data Protection Regulation in full – came into force in May.

The law highlights the potential to contact customers through direct marketing using the safe legal basis of ‘legitimate interests’.

In other words, harnessing a person’s data as necessary to provide them with a relevant product or service.

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Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

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Laughter Spot : “A surprise visit from Sir Tom Jones”

by on April 1, 2018

Sir Tom Jones makes a surprise visit to an old people's home. But is a little taken aback, as after he's finished singing "Delilah" none of the residents seem to recognise him.

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GDPR :  “This 14-day free trial will enable users to evaluate the system and kick-start their GDPR roadmap”

GDPR : “This 14-day free trial will enable users to evaluate the system and kick-start their GDPR roadmap”

by on March 8, 2018

Is your company ready for the GDPR?... Six steps to compliance using GDPR software gdpr-software.com

Use the 14-day FREE trial... According to a recent survey,*60 percent of respondents in the EU and 50 percent in the US, say they face some serious challenges in being GDPR compliant.

Impact Technology has created ‘GDPR Software,’ a cloud-based framework which guides companies through the process, helping them achieve and maintain compliance.

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Infographic : GDPR cheat sheet for marketers

Infographic : GDPR cheat sheet for marketers

by on February 26, 2018

By this point, you’re probably aware that new data protection rules, known as the GDPR, are coming into force from the 25th May 2018.

What you might be less sure of, however, is how exactly these new rules will affect you and your work moving forward.

Luckily, the team over at coworking space provider Accelerate Places have put together a handy cheat sheet for marketers, so you can better understand how the GDPR affects you. [more…]

GDPR affects small businesses too

by on February 22, 2018

Click on the graphic on the right for more GDPR information >>>>

All organizations, from giant companies to small and midsize businesses, have sensitive data they need to protect: customer information, employee records, intellectual property, medical records and more.

Since data breaches around the world have become more and more common, protecting that confidential data has become a very difficult — and very important — challenge for businesses of all sizes.

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The GDPR (General Data Protection Regulation) deadline is 25 May 2018

The GDPR (General Data Protection Regulation) deadline is 25 May 2018

by on January 20, 2018

Following his talk at the Executive Leaders Network on Wednesday 15 November 2017, which outlined the future data journey that businesses will need to follow to become GDPR compliant, Mike Lenard of Tailored Data Solutions has announced that 80% of the businesses he spoke to at the event are not yet ready for the new GDPR regulations.

Presented to over 100 people, the talk by Mike Lenard was one of 20 at the ExecLN-hosted event last month and attracted over 300 people from a wide range of sectors, including CEOs, data protection officers, company secretaries, lawyers, IT and marketing teams and many more.  [more…]

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

by on January 15, 2018

The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 

Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.

Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses

https://www.barvas.com/

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