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Managing the CX demands of 5 generations … new eBook

Managing the CX demands of 5 generations … new eBook

by on November 22, 2019

With Insights from CX Experts Around the Globe.

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For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That’s a tall order.

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How exactly will Millennials and Gen Z shape the world economy?

How exactly will Millennials and Gen Z shape the world economy?

by on October 29, 2019

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries.

Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age where they have disposable income and few if any, children.

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Talking ’bout my generation – Pragma

Talking ’bout my generation – Pragma

by on April 25, 2016

From the Pragma Newsletter .... Beware brand owners: a new and powerful consumer cohort is on its way.  More sceptical and less loyal than previous generations, these young people are also using social media in an entirely new way.

A great deal has been written about Millennials (those born between the 1980s and early 2000s), as they are now entering their prime spending years. However, Generation Z (those currently aged between 12 and 19) make up 10% of the UK population, and behave very differently from Millennials.

We believe there are three key areas retailers and brand owners need to be addressing now to engage with Gen Z:

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Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

by on October 1, 2014

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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