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Meet the Owls : What marketers need to know about the over 60’s

Meet the Owls : What marketers need to know about the over 60’s

by on October 24, 2019

Bill Portlock, MD at Marketing Metrix writes ... Not all over 60s are past it ... ...meet the OWLs

OWL stands for ‘Older, Wiser, Loaded’ and represents a group of around 450,000 people within the UK aged around 60 and over.

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