Get in Touch

Google Analytics

Search engine marketing tips

Search engine marketing tips

by on September 1, 2019

Search engine marketing, or commonly, SEM, is one of the most effective ways to grow your business in an increasingly competitive online marketplace.

With millions of businesses out there all eyeing similar goals, it’s never been more important to advertise online, and search engine marketing is one of the most compelling, when it comes to promoting  your products and grow your business.

[more…]

What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

[more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

by on December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

@eSeller_Net : Using Google Analytics to get more from ecommerce – the five questions to ask

by on May 14, 2015

[more…]

Top 15 product pages for 2014 in Hospitality & Catering News

Top 15 product pages for 2014 in Hospitality & Catering News

by on January 15, 2015

Readers' Choice, we just love the way Hospitality & Catering News takes the time that their reader's spend reading articles through Google Analytics to set their Top 15 product pages in 2014.

Pages views would have been much simpler and quicker, but by also applying time spent on page a far more valuable metric is applied. The qualitative nature of the measurement shows what people are really spending their time reading, so well done H&C News and all their advertiser's that make the cut. [more…]

Increasing conversions with retargeting / Red Cow Media

by on September 24, 2014

What is retargeting? Retargeting has seen a huge surge in popularity throughout the online world in the past year or so, yet many companies and digital enthusiasts alike are still unfamiliar with the concept, particularly at an in-depth level.

Red Cow Media are a specialist search marketing agency based in Manchester. They have a wealth of experience in retargeting and conversion optimisation strategies for a vast range of clients locally, nationally and internationally. [more…]

Video : An overview on how to get the best out of your mobile analytics installation / Anthony Payne, Netbiscuits

by on August 12, 2014

Power of Mobile Personas Using mobile analytics insights to effectively engage with mobile visitors in a multi-device and multi-context world.

From capturing accurate device information, to integrating mobile data with Google Analytics for complete funnel analysis, and contextualizing insights into user personas, Netbiscuits Director of Global Product Marketing, Anthony Payne provides an overview on how to get the best out of your mobile analytics installation.

[more…]

’10 free services that every tech entrepreneur needs to know’ / Dan McCormick, SVP at Shutterstock

by on March 14, 2014

Dan McCormick, SVP at Shutterstock has written a by-line aimed at small and medium businesses on '10 free services that every tech entrepreneur needs to know.'

The article gives useful tips on each area of business marketing and business development for those who are already tech savvy or just starting out.

[more…]

All about the 7 phases of customer life cycle marketing / Business Consort

by on July 15, 2013

What are the 7 phases of customer life cycle marketing? What do they mean to my business? The 7 Phases of Customer Life Cycle Marketing 1.) Phase One - Attract - This relates to attracting visitors...

[more…]

“Data acts as a barrier to understanding customers, and what companies need is clarity and ease of access” / Giles Bodger, MD of Stubble & Glasses

by on July 3, 2013

‘Big Data’ remains one of the hottest topics around but also one of the most confusing. What should marketers do with it all? How should they analyse and interpret it to put it to best use?

Should the focus be on quantity or quality? If you’re looking to cut through the confusion and provide your readers with insight and advice that can make a real difference to their business, you should be speaking with Stubble & Glasses, the web analytics specialist. Being passionate about all things data related, these are just a few of the questions that Stubble & Glasses can provide expert insight on.

[more…]