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What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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Why getting to the top of Google is important

Why getting to the top of Google is important

by on June 8, 2019

In the digital world, one of the most powerful search engine tools is Google.

People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.

Google significantly impacts businesses, so making it on top is everyone’s priority.

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New : 4 basic ways to boost your social media presence

New : 4 basic ways to boost your social media presence

by on October 26, 2018

Are you just starting out in the social media biosphere? Been racking your brain on how to get the traffic going and getting noticed? Well, there are gems on the Internet you have yet to discover!

These tools will help you become familiar with the arena of social media marketing and set you on the course from progress to success.

In order to thrive in this path you’re on, you have to be clear about what your goals are and what you want others to get out of your site or page. Learn the basics and start strong. Building a solid foundation will hold up the plans you have in mind. Just keep true to what those plans are so you don’t go astray. [more…]

Google is 20 – How Google shaped the internet

Google is 20 – How Google shaped the internet

by on September 24, 2018

How One Company Changed the Online World

Today, Google has become synonymous with search. But its role in shaping our online world and the whole concept of digital marketing runs far deeper.

When a company’s name becomes so strongly linked with its product or service that it becomes a verb in the general lexicon, it is a sure sign that something special has happened. We talk about hoovering the carpet, even if we are using a different brand of vacuum cleaner. And we refer to googling something online.

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“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

by on May 17, 2016

If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up to a day a week finding useful content to post on their networks.

As Neil Patel points out on the QuickSprout blog – curated content on social media account for 47% of all clicks, and given it’s much more time efficient to curate content produced by other people, than create new content again and again, it’s well worth the time investment to share curated content on social media channels.

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