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MediaCom enters global emotion measurement partnership with Realeyes

by Will Corry on January 12, 2016

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

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Events : How the most innovative industry players leverage data to fuel precision targeting, efficiency, product development and consumer engagement.

by Will Corry on January 29, 2015

iMedia Data-Fuelled Marketing Summit | Bringing together senior buyers and sellers of digital media (www.imediadatasummit.co.uk) 29 January, Skyloft @Millbank Tower, London

Realising data-driven precision marketing, product development and consumer experiences

Report back on the Summit to follow

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“Many of the things which are taken for granted in web marketing circles don’t translate into mobile marketing”/ Study by Netbiscuits

by Will Corry on August 3, 2014

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Global innovation firm challenge status quo with new book and expanded London presence

by Will Corry on November 29, 2013

Idea Couture helps businesses drive revenue growth and loyalty through strategic innovation

London, 29 November 2013: Idea Couture, a global specialist strategic innovation consultancy is marking the expansion of its London presence with the publication of a book “Design Thinking for Strategic Innovation” by Idris Mootee, the company’s global CEO. This builds on work Mootee has done with both MIT and Harvard, including running the programme on Design Thinking for the Harvard Graduate School.

The book starts from the recognised premise that for companies today to succeed beyond anything but the short term, ‘business as usual’ will simply not suffice. Disruption in the marketplace is not only faster, but more fundamental and will not be kind to businesses used to operating by the old rules – even the ones that once made them successful.  For more information visit www.ideacouture.com or call us on 020 7729 0487.

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Voice : Now a route for FMCG marketers to engage with symbol group convenience retailers more effectively

by Will Corry on August 26, 2012

Over 40 leading FMCG brands including Muller, GSK, Weetabix and Redbull have already signed up to an innovative new service that has been developed specifically to help FMCG marketers engage with symbol group convenience retailers more effectively on store by store basis in order to close gaps in distribution and drive sales growth.

CJ Contact Solutions [more…]