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Häagen-Dazs

Chocolate : Fixing an age old problem for sweet-toothed customers … + video

Chocolate : Fixing an age old problem for sweet-toothed customers … + video

by on July 8, 2019

Life’s like a box of chocolates - you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé ould be about to change that.

Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.

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Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

Who achieved a big 20% uplift in sales?

by on December 4, 2017

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Message for Millennials : Haagen-Dazs is trying to become cool again

by on July 13, 2017

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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Bradley Cooper, Amaze, Jaywing & Jamie Riddell, Häagen-Dazs, UM London

by on May 29, 2013

UM London client and luxury ice cream brand Häagen-Dazs is about to embark on a new UK advertising campaign, featuring superstar and Academy-Award nominated actor Bradley Cooper.

The TV ad, which will hit UK screens on 3rd June, sees the doors to The House of Häagen-Dazs open to reveal an opulent Baroque ballroom filled with couture-clad party goers.  Bradley Cooper locks eyes with a glamorous guest, portrayed by model Jana Perez, who beckons him to a private room. Things look to be heating up between the pair but instead of planting a kiss, Perez takes the Häagen-Dazs from his hands, walks out the door and locks it behind her, proceeding to tease him by enjoying the luxurious ice cream herself. Watch it here. [more…]