Healthcare
Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management.
As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates.
Challenging the challengers
Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.
The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.
As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.
We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.
The Chinese have made strides in many areas of commerce and technology.
Personal Health Information (PHI) records and electronic PHIs (ePHIs) comprise our most confidential data, including demographic information, medical history, test and laboratory results and insurance information.
Health care professionals utilize the PHI to identify the patient and determine appropriate care and treatment; insurers input financial data, and patients can access this information by request. Due to this highly sensitive combination of medical and financial data, these records have become a favorite target for hackers, as shown by the recent Premera and Anthem breaches. [more…]
Cheil London has launched Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients.
Cheil Health will be headed up by Cat Davis, Cheil’s Chief Growth Officer for the UK and Europe, and John Perkins, wethepeople London’s Managing Partner. They will run the operation alongside their current roles at their respective agencies.
The venture launches with the start-up Map My Gut as its first client. It will also service pharmaceutical giant Abbott, a Cheil Worldwide client.
Strategic brand and marketing consultancy Prophet have conducted a study which includes revealing results about the private healthcare industry
News of recent cutbacks in the NHS may still be front of mind, but overall satisfaction with clinical care in the UK is high among the British public. Strategic brand and marketing consultancy Prophet’s recent study of 1,000 UK health care consumers showed 90% were satisfied with the experience of visiting a clinic or doctor.
High satisfaction was consistent across income, age, education, region and sex.
Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter.
Based on data from last year, Bing Ads expect 60 per cent of all Easter related retail searches to be made from a mobile device, continuing trends seen on other key retail shopping days so far this year such as Valentine’s Day and Mother’s Day.
A report into home care strategy commissioned by the UKHCA has suggested that care needs to be priced at a much higher price to be sustainable. As the industry comes under increasing pressure from NHS reforms and the National Living Wage, action has to be taken to ensure the 90,000 people who rely on domestic care services are protected.
The main finding of the report was that the minimum hourly cost of providing care is going to continue to increase if services remain viable. From October 2015 – April 2016, the cost of home care was estimated at £16.16 per hour. This is to rise to £16.70 in April after the National Living Wage is introduced. The sustainable rate of home care needs to be £23 per hour by 2020, taking into account the rise in labour costs and investment in training programmes.
Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights.
The strategic hire forms part of a broader investment by the business into a newly formed EMEA insights division, designed to empower marketers to unlock the full potential of search data to inform intelligent creative campaigns.
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Isn’t it ironic that the coziest time of the year happens to be the coldest season we experience? 
Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board 
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a 
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.