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5 reasons why nurses love vendor management systems

5 reasons why nurses love vendor management systems

by on September 30, 2019

Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management.

As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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Customer loyalty programs earn companies 30% higher revenue

Customer loyalty programs earn companies 30% higher revenue

by on August 11, 2018

As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.

We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.

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4 industries Chinese manufacturing has revolutionized

4 industries Chinese manufacturing has revolutionized

by on March 24, 2018

The Chinese have made strides in many areas of commerce and technology.

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Personal Health Information : The fastest path to a secure cloud

by on August 24, 2017

Personal Health Information (PHI) records and electronic PHIs (ePHIs) comprise our most confidential data, including demographic information, medical history, test and laboratory results and insurance information.

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Health care professionals utilize the PHI to identify the patient and determine appropriate care and treatment; insurers input financial data, and patients can access this information by request. Due to this highly sensitive combination of medical and financial data, these records have become a favorite target for hackers, as shown by the recent Premera and Anthem breaches. [more…]

Cheil London launches healthcare division Cheil Health with wethepeople London

by on July 26, 2016

Cheil London has launched Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients.

Cheil Health will be headed up by Cat Davis, Cheil’s Chief Growth Officer for the UK and Europe, and John Perkins, wethepeople London’s Managing Partner. They will run the operation alongside their current roles at their respective agencies.

The venture launches with the start-up Map My Gut as its first client. It will also service pharmaceutical giant Abbott, a Cheil Worldwide client.

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Research reveals important lessons for UK Health Providers

Research reveals important lessons for UK Health Providers

by on July 21, 2016

Strategic brand and marketing consultancy Prophet have conducted a study which includes revealing results about the private healthcare industry

News of recent cutbacks in the NHS may still be front of mind, but overall satisfaction with clinical care in the UK is high among the British public.  Strategic brand and marketing consultancy Prophet’s recent study of 1,000 UK health care consumers showed 90% were satisfied with the experience of visiting a clinic or doctor.

High satisfaction was consistent across income, age, education, region and sex.

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Women lead the charge over last-minute men in Easter shopping

by on March 23, 2016

Bing Ads today releases insights into online Easter shopping behaviour, revealing almost three quarters (69%) of searches will be made by females as they lead the charge in planning family fun this Easter.

Based on data from last year, Bing Ads expect 60 per cent of all Easter related retail searches to be made from a mobile device, continuing trends seen on other key retail shopping days so far this year such as Valentine’s Day and Mother’s Day.

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Experts say home care needs to be charged at £17-£23 per hour to be sustainable

Experts say home care needs to be charged at £17-£23 per hour to be sustainable

by on February 17, 2016

A report into home care strategy commissioned by the UKHCA has suggested that care needs to be priced at a much higher price to be sustainable. As the industry comes under increasing pressure from NHS reforms and the National Living Wage, action has to be taken to ensure the 90,000 people who rely on domestic care services are protected.

The main finding of the report was that the minimum hourly cost of providing care is going to continue to increase if services remain viable. From October 2015 – April 2016, the cost of home care was estimated at £16.16 per hour. This is to rise to £16.70 in April after the National Living Wage is introduced. The sustainable rate of home care needs to be £23 per hour by 2020, taking into account the rise in labour costs and investment in training programmes.

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Movers and Groovers : Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights

by on February 7, 2016

Bing Ads have announced the appointment of Minal Fofaria to the newly created role of Head of EMEA Insights.

The strategic hire forms part of a broader investment by the business into a newly formed EMEA insights division, designed to empower marketers to unlock the full potential of search data to inform intelligent creative campaigns.

More Movers and Groovers.

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