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Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

by on November 1, 2016

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A cracking Christmas : Branding with a big bang by Simply Crackers

A cracking Christmas : Branding with a big bang by Simply Crackers

by on July 21, 2016

Crackers are a fun, interactive and rewarding way to showcase a brand and reward customers or staff, especially over the festive season.

Simply Crackers provide bespoke branded Christmas crackers and work with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.

Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.

For more details visit http://www.simplycrackers.co.uk [more…]

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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Listen up guys: There is nothing sexy about not being able to walk

by on February 20, 2016

MODERATE DRINKERS WANTED: HEINEKEN LAUNCHES GLOBAL RESPONSIBLE CONSUMPTION CAMPAIGN

If you rush the “before”, you’ll miss the “after”. Stay within your limits to experience everything the night has to offer.

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Major PR problems of the past #1 .. Did Heineken sponsor brutal dog fighting in Asia?

by on November 3, 2015

Thanks to Steve W in Bristol for this one...

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Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?

by on April 15, 2015

Dreams are not meant to remain dreams.

Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life.

Heineken asked consumers to share their dreams through Skype submissions, Instagram posts or interviews at various bars across the world. The Heineken team spoke to thousands of consumers about their personal dreams, leading to 6 individuals chosen who had dreams of either opening a beach bar, sailing around the world or becoming a rockstar.

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10 creative wins on Twitter including @Heineken, ‘The Order 1886’, @paddypower and @KitKat

by on March 10, 2015

This month we have a great selection of campaigns on Twitter that highlight the range of creativity and approaches taking place on the platform.

By Gordon Macmillan (@gordonmacmillan),

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Sol Bucket List – allows 30+ men with increasing responsibilities to regain their independence through life changing experiences

by on August 11, 2014

Space helps Sol drive sales and brand reengagement through in-bar promotion | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Space helps Sol drive sales and brand reengagement through in-bar promotion

Sean Kelly, group account director at Space said: “It’s been a pleasure to continue to develop Sol’s Espiritu Libre platform.

The Sol brand is going from strength to strength and this campaign continues to build intimacy with the target audience by allowing them to unleash their inner free spirit through the unique experiences we’re offering, whilst placing Sol at the centre of this journey of discovery.”

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Ten Commandments of Brand Bravery: Q&A With Contagious’ Paul Kemp-Robertson

by on August 9, 2014

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Movers and Groovers : Expion has appointed Robert Wollner to the role of MD EMEA

by on July 24, 2014

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