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Meet the Owls : What marketers need to know about the over 60’s

Meet the Owls : What marketers need to know about the over 60’s

by on October 24, 2019

Bill Portlock, MD at Marketing Metrix writes ... Not all over 60s are past it ... ...meet the OWLs

OWL stands for ‘Older, Wiser, Loaded’ and represents a group of around 450,000 people within the UK aged around 60 and over.

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Three memorable holiday ads

Three memorable holiday ads

by on May 21, 2018

Most of us don’t need much convincing to spend some downtime in an exciting location away from school, university or work.

 So in theory, holidays should sell themselves.

But with so many new destinations opening up annually and different segments of the public developing niche preferences, marketers and tourist boards must think outside the box to beat the competition. [more…]

Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851

Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851

by on September 25, 2017

With a new media platform, the Excursionist, Thomas Cook have relaunched an existing concept, created by the company’s founder in 1851. Available in both print and digital, the brand focuses on attainable holidays, showing customers not only where to go, but why to go.

Read the e-edition: https://lnkd.in/eHdKQJJ

Explore the website: https://lnkd.in/e6B48TX

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12 ways to cut the cost of your summer holiday

12 ways to cut the cost of your summer holiday

by on June 15, 2017

Taking a family of four on a summer holiday now costs an average of £1,212, according to new research.The older the children the more you can expect to spend with the cost rising to £1,393 if they are aged between 16 and 18.

This includes everything from flights, accommodation and food to clothes, phone data and activities.

12 ways to cut the cost of your summer holiday

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Hitwise reveals 60% of travel searches begin on mobile

Hitwise reveals 60% of travel searches begin on mobile

by on August 10, 2016

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.

The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.

Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.

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Explorative Brits make unexpected travel choices this summer

by on June 1, 2016

Bing Ads today releases insights into UK consumers’ expected travel plans this summer, which reveals Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34.

Bing Network search data from the past year shows ‘sharing economy’ search volume grew by 70 per cent year-on-year, the fastest compared with other ‘lodgings’ categories, such as ‘hotels’, ‘cottages’ or ‘accommodation’.

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Free Seminar – Search marketing in the travel sector – Vertical Leap

by on April 5, 2016

The travel industry is a highly competitive marketplace, regardless of whether you’re selling holidays, insurance, car hire or suitcases. If there’s one thing that’s crucial to getting your travel company seen by potential customers and driving them to your website instead of your competitors, it’s search marketing.

What will we cover?

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The best Easter events at the most luxurious hotels

by on March 1, 2016

Easter Holidays

If you’re still pondering on how to entertain the kids this Easter, let Quintessentially Travel give you a helping hand. We have searched for the best Easter events at the most luxurious hotels to help you have a memorable and fun filled family holiday. [more…]

Summer holidays in Spain set to be more expensive this year

by on February 26, 2016

Summer holidays in Spain set to be more expensive this year as Britons shun Egypt, Tunisia and Turkey over safety fears

  • Experts warn that more holidaymakers are heading to Spain this summer
  • Comes as interest in Egypt, Tunisia and Turkey has crumbled
  • Last minute deals to Spain 'unlikely to exist this year' one expert claims

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Laughter Spot … A couple had been married for nearly 30 years

by on July 12, 2015

A couple had been married for nearly 30 years, when the wife decided she needed a break and so booked into a luxury hotel in the south of France.

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