Get in Touch

Hotcow Experiential Marketing

Hotcow talks about the first principle of guerrilla marketing

Hotcow talks about the first principle of guerrilla marketing

by on June 9, 2019

Hotcow http://www.hotcow.co.uk/write ...

The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box.

[more…]

What does Ikea do in terms of experiential marketing? | Hotcow Experiential Marketing

by on May 5, 2017

[more…]

PR : How bad PR can tarnish any brand … Hotcow Experiential Marketing

by on April 28, 2017

[more…]

“Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel”…. Hotcow

“Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel”…. Hotcow

by on October 24, 2016

Hotcow Insight .... In an effort to embrace the marketing success and social awareness that experiential activity offers, Hendrick’s Gin are currently pushing more of its budget towards experiential projects – using the insights it gains through social media to set the tone for each activity.

The famous gin brand carried out intensive research throughout early 2016 in an attempt to uncover more about its consumers – including what they like and dislike. The study found that curiosity regarding their local neighbourhood, and a love for travel were two things that their audience generally shared.

[more…]

Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

by on July 2, 2016

[more…]

3 guerrilla stunts that caused a stir in the music industry – Hotcow Experiential Marketing

by on May 22, 2016

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.

Via Hotcow Experiential Marketing

[more…]

Reebok’s interactive ad is well worth checking | Hotcow Experiential Marketing

by on April 4, 2016

[more…]

Launching your pop-up store – Hotcow Experiential Marketing

by on January 7, 2016

[more…]

Memorable PR stunts .. Hotcow Experiential Marketing … Sally Durcan

by on December 14, 2015

[more…]

Jackpot PR stunt by Sony Pictures … Sally Durcan, Hotcow

by on May 29, 2015

Sally Durcan from Hotcow writes ... For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.

[more…]