They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.
The samples will be distributed in central London close to main line train stations.
— Will Corry (@slievemore) December 8, 2016
We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.
Hotcow Insight .... In an effort to embrace the marketing success and social awareness that experiential activity offers, Hendrick’s Gin are currently pushing more of its budget towards experiential projects – using the insights it gains through social media to set the tone for each activity.
The famous gin brand carried out intensive research throughout early 2016 in an attempt to uncover more about its consumers – including what they like and dislike. The study found that curiosity regarding their local neighbourhood, and a love for travel were two things that their audience generally shared.
Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.
— Will Corry (@slievemore) July 24, 2016
— Will Corry (@slievemore) July 2, 2016
The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting.
Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public:.
Via Hotcow Experiential Marketing