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PR : How bad PR can tarnish any brand … Hotcow Experiential Marketing

by Will Corry on April 28, 2017

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Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

by Will Corry on January 13, 2017

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze's on-the-go range available at retailers.

They will be giving away a sample of the veggie protein power snack, one of the brand's best-selling varieties. January is a key period for people to re-evaluate healthy eating and Graze wanted to remind people that they have a large selection of healthy snacks as an option.

The samples will be distributed in central London close to main line train stations.

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Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

Experiential marketing can create experiences, rather than obvious marketing messages .. Hotcow Experiential

by Will Corry on December 8, 2016

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Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

Interested in the latest news, insights and fresh thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read

by Will Corry on November 27, 2016

We’ve said it before, and we’ll say it again – experiential marketing is on the rise.
Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of consumers, and experiential marketing offers a source of advertising that can be touch, felt, tasted, and fully experienced.
After all, while you can use SEO to rank your business higher in the search engine, and ensure that people are seeing your company when they search for crucial keywords – you need another method to engage the traffic that comes your way.
When it comes to making the most of experiential marketing within your company, the opportunities for creativity are practically endless. Let’s take a look.

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“Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel”…. Hotcow

“Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel”…. Hotcow

by Will Corry on October 24, 2016

Hotcow Insight .... In an effort to embrace the marketing success and social awareness that experiential activity offers, Hendrick’s Gin are currently pushing more of its budget towards experiential projects – using the insights it gains through social media to set the tone for each activity.

The famous gin brand carried out intensive research throughout early 2016 in an attempt to uncover more about its consumers – including what they like and dislike. The study found that curiosity regarding their local neighbourhood, and a love for travel were two things that their audience generally shared.

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Hotcow : Top five experiential stories of the week .. Cadbury, Apple, Bombay Sapphire etc.

Hotcow : Top five experiential stories of the week .. Cadbury, Apple, Bombay Sapphire etc.

by Will Corry on October 2, 2016

The Cadbury Double Decker fun bus, Apple voted as the UK's top coolest brand and Bombay Sapphire's vintage train pop-up bar were among the most read stories this week. by Michelle Perrett.

Also you can read the new blog article from Hotcow

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Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing

by Will Corry on October 1, 2016

Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America

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25 greatest publicity stunts of our time – enjoy

25 greatest publicity stunts of our time – enjoy

by Will Corry on September 5, 2016

25 greatest publicity stunts of our time

A great publicity stunt should stop people in their tracks, deliver a thunderclap of social media chatter and a ton of media coverage.

Publicity stunts have a long history as a disruptive tactic for challenger brands – those that can’t afford to spend their way into the public consciousness and need to generate word of mouth quickly.

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Want the low down on pop-up shops? | Hotcow Experiential Marketing

by Will Corry on July 24, 2016

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Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

Four things to consider when amplifying your online presence through experiential marketing … Hotcow Experiential Marketing

by Will Corry on July 2, 2016

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