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What you need to know about marketing to Human Resources Officers

What you need to know about marketing to Human Resources Officers

by on June 26, 2019

Would human resources officers be the ideal customers for your products or services?

This brief guide will introduce you to some of the most important things you need to know about marketing to HR professionals.


What HR can learn from marketing

What HR can learn from marketing

by on October 17, 2018

For businesses of all sizes and in many different industries, HR and marketing are two crucial arms but not often ones which are intertwined.

Despite this, there is actually a great deal that HR can learn from marketing which could have a significant impact on the success of the business in the long run.  In order for a business to be profitable it will need to focus on customer satisfaction and employee effectiveness and this is where HR can learn from marketing.


What Human Resources (HR) needs to know about Generation Z

What Human Resources (HR) needs to know about Generation Z

by on July 4, 2017

It might feel like we’ve barely scratched the surface of how millennials prefer to work, and how they influence our workforce. But there’s a new gang of kids on the block – “Generation Z” – and they’re about to start flooding our workplace. What is “Generation Z”?

We’ve been naming different generational cohorts for decades. For example, anybody born between 1890-1915 belongs to “The Lost Generation”. And anybody born between 1946-1964 is a “Baby Boomer”.


Marketing under threat as HR influence rises

Marketing under threat as HR influence rises

by on June 16, 2016

New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand.

In a series of worrying findings for Marketing, Omobono, the creative and technology agency for business brands, has found that HR is now the second most powerful voice in the company. [more…]

HR : Two fifths of businesses want to be ‘more entrepreneurial’ . Janice Haddon

by on January 4, 2016

The research, conducted by Morgan Redwood, a leading expert in leadership development, is based on responses from the Heads of Human Resource departments or Board Director level from over 250 businesses.  These have been drawn from across the UK and from a mix of sectors and a range of company sizes, with two thirds employing over 250 people, and none less than 50.

Janice Haddon, MD of Morgan Redwood, said: “In today’s fast-paced environment, businesses can’t afford to stand still. They need to take advantage of whichever opportunities present themselves. With constant change a factor of the modern world, it’s becoming too much for one set of shoulders to bear. An entrepreneurial culture fosters the mind-set of spotting and developing new opportunities for business success throughout the company.”


Hollywood & the Candidate Experience Mapping by Bryan Adams, CEO & Founder, Ph.Creative

by on December 22, 2015

Bryan Adams, CEO & Founder, Ph.Creative

In 2014, Virgin lost 7,500 customers as a result of direct candidate rejection or poor candidate experience. Through market research and analysis we were able to put a price on this figure: 7,500 lost customers translated to roughly £4.4m in lost revenue.

The question remains: what can brands do to tackle the widespread issue of consumer loyalty after poor candidate experience?


HR : Here are 5 things you can do after you’ve had the hiring manager interview

by on June 16, 2015


Big agency groups turn to online pitching to boost the efficiency of their new business efforts

by on May 6, 2015

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts.

The number of large agencies using blur's online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 joining in the past 12 months.

In recent months, firms such as JWT, Edelman, Iris Worldwide, Leo Burnett, Lewis PR, McCann and Havas have joined blur to pitch for marketing, PR, video and digital briefs.


How to improve campaign response rates by 40% using Facebook

by on March 22, 2015

Author: Adam Williams, Managing Director of @DBSData DBS Data

Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

Uplifts in response rates in the region of 40% are not uncommon when social is included as part of a multi-channel campaign strategy, but still many marketers are not fully exploiting the opportunity.

For some marketers it is a lack of awareness, others are eager to get involved but are wary of stepping on people’s toes within the organisation. Who ‘owns’ social media is a debate that still rages in the corridors of many businesses with marketing,  press-office, customer service, HR,  IT and e-commerce teams all staking their rightful claim.


Marketing Evolved / Use our business to business data for email, telephone, fax or direct mail campaigns

by on November 11, 2013

Marketing Evolved are a leading business to business marketing list owner with over 40 years’ experience supplying Business to Business Lists to brokers and end users.

Our Business to Business data is telephone researched and cleansed by our growing network of UK call centres and telemarketing partners.

Our B2B file consists of over 800,000 UK businesses, all of which are head office or single site locations. Each record comes with up to six key contacts covering: Senior, IT, Finance, Sales & Marketing, HR and Procurement decision making roles.

Our B2B lists are totally tailored to your individual needs meaning you get the most from your marketing budget and maximise your ROI.

Call us on 01392 422 538 to find out how we can help.