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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Latest : High street sales tumble + GVC & Bwin, Nissan, HSBC, Bollore, Dyson

by on September 4, 2015

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Apple Pay is go – but not if you’re at HSBC or Barclays

by on July 14, 2015

If you're the proud owner of an iPhone 6, 6 Plus or Apple Watch you can now spend your cash with little more than the flick of a wrist

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London Events 1 July : “It’s a bit different to your standard conference, with a mix of punchy content, networking and entertainment”

by on June 26, 2015

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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Brands, Tech & Shoreditch street food culture collide

by on June 22, 2015

News: Brands, tech & Shoreditch street food culture collide

Marketing, media and technology professionals will have the chance to combine their love of new tech, street food and summer sport at a new industry gathering and party in Shoreditch, London on 1 July.

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Altering your brand’s visual identity – is there ever a good time? / Tim Hill, Worldwide Development Director, Brand Union

by on March 14, 2014

Absolut redesign

Tim Hill, Worldwide Development Director, Brand Union writes ...

The apple with a bite, the golden arches and one and half glasses of milk are all brand signifiers that we can immediately identify without having to utter the name of the company they belong to. A brand’s visual identity (VI) is just the tip of the iceberg, but an important point of recognition for consumers in contact with the brand. Whether a sign off at the end of a tailored experience, or introduction before a conversation has begun, a visual identity is key to brands when developing a relationship with their consumers. Something to nurture and embed within all communications. [more…]

18m consumers will have access to mobile payments when Zapp launches later this year

by on January 15, 2014

Zapp: Could this be the key to m-payments?

Huge news from Zapp this morning, which will massively impact consumers. Five of the major retail banks have today signed up and are backing Zapp, meaning 18m consumers will have access to mobile payments when it launches later this year.

Watch the new Zapp video [more…]

Tesco must use its market-leading position to attack rivals by cutting costs and reducing its profits margin

by on December 3, 2013

HSBC cuts Tesco to "underweight" from "neutral" after warning that the retailer's profit margin of 5.2pc was "not sustainable":

Tesco needs to make its offer compelling, needs to hurt its competitors and needs to rebuild. But before rebuilding comes demolition.

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Which? picks Maxymiser for cross-channel optimisation technology

by on November 25, 2013

"We were looking for a flexible, agile solution that could offer us the opportunity to self-serve some of the less advanced campaigns"  Sybil Barker, Senior Digital Marketing Executive, Which?,

Which?, the largest consumer body in the UK, has chosen Maxymiser, the global leader in cross-channel optimisation technology to help improve the overall customer experience.

Which? Ltd, offers a magazine, website and various other services for their members.   It engages in advocacy campaigns on various consumer protection issues and aims to promote informed consumer choice in the purchase of goods and services, by testing products, highlighting top performing and inferior products or services, raising awareness of consumer rights and offering independent advice.  As a not for profit organisation, the vast majority of Which?'s income comes from subscriptions to its products and services, with profits used to fund advocacy activity and inform the public on consumer issues.  To learn more about Maxymiser, please visit  www.maxymiser.com and connect with us on FacebookTwitter and LinkedIn. [more…]

Chris Barez-Brown of ‘Upping Your Elvis’ talking on how to unleash your inner creativity

by on May 15, 2013

If you're going down to Cannes next month you might want to put your name down for this event . . . Chris Barez-Brown of Upping Your Elvis talking on How to Unleash your Inner Creativity . . .

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