IMRG

Research : “A fifth of eTailers fail to engage mobile customers” / Mastek

by Will Corry on June 26, 2013

Mastek research reveals top online retailers fall short on mobile services

Reading, U.K. – 25^th June 2013 – Mastek, the global IT solutions provider for the retail sector, today announced the results of a research project analysing how the top 50 online retailers in the UK are using mobile as part of a multi-channel approach. The results show that more than a fifth (22 percent) of eTailers do not have a mobile optimised website or an application available for smartphone users, meaning that many are missing a valuable opportunity to capture mobile customers and incentivise them to shop.For further information, please visit: www.mastek.co.uk [more…]

Research : Visits to UK retail websites are expected to reach 126 million on Wednesday 26th December, 31 per cent up on 2011

by Will Corry on December 21, 2012

UK consumers to spend 375 million hours shopping online in December 2012 with 17 million of these on Boxing Day alone

Experian, the global information services company and IMRG the UK’s industry association for e-retail have today revealed online retail predictions for this year’s festive season. Insights taken from the combined datasets of Hitwise, Experian’s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index show that Christmas 2012 will be the biggest and busiest ever for online retailers in the UK.

Visits to UK retail websites are expected to reach 126 million on Wednesday 26^th December, 31 per cent up on 2011 and an increase of 14 million visits from the recent record breaking Cyber Monday. Consumers are expected to spend £472.5 million[1] on Boxing Day as they snap up sales bargains. [more…]

Ten top tips from Andrew McClelland, IMRG / Internet Retailing 2012 .. 9th October

by Will Corry on October 2, 2012

In this special preview of Internet Retailing 2012 (IR 2012), to be held in London on October 9, we have our latest in a series of interviews with speakers at the conference. We asked Andrew McClelland, chief operations and policy officer at retail trade association the IMRG, for advice for retailers thinking of expanding abroad. We’ve distilled his advice into a list of ten top tips.

Andrew McClelland will be one of the panellists discussing Balancing local engagement with a global experience across borders, in stream two of Internet Retailing 2012 . The discussion starts at 2pm.

IMRG

TFM&A Manchester 2012 : The biggest industry innovators and gurus will be sharing their insights, experience and future predictions surrounding all things marketing and digital commerce in the Keynote Programme.

Search theMarketingblog

Share our content – thanks

Business is a competitive field.

However, suppose you are a business person, you should view competition as a positive aspect because it motivates you to do better than your competitors.

One strategy that increases the performance of your business is coming up with practical and creative marketing strategies.

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.

Scoop It

Search here / theMarketingblog

Categories

Branded mugs are perfectly designed to ensure clients high expectations are met. Corporations meet customer’s orders when they produce the kind of mug they need.

Promotional mugs create a great niche with the best quality mugs. Everyone has their favourite type of mug, hence its proven that the taste of a cup of coffee you love is in the kind of a mug you love.

Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.

After all, who doesn’t have a phone these days? You can provide additional value, market new products or services more directly, and even turn the app into a social platform for free advertising.

Just posted

Twitter/ theMarketingblog

Search the categories

**** crowned most admired brand by students.

2,255 students from Campus Society’s platform participated in this survey between 18th-25th January 2019. Responses were collected from 258 universities and colleges across the UK.

You’re at the point in your business that you know you need help with your business accounting. You need advice about record keeping, legal structure, funding, and how to minimise your tax liability.

Your insurance broker tells you that you need a bookkeeper to help you get organised, but your banker is telling you to hire an accountant. Bookkeeper vs. accountant, you’re hearing some differing opinions.

Promotional items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.

Businesses use these products to market their brands, companies, and services.

There are various ways you can use promotional products. Such as;

According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.

In the previous year (2017), medium sized agencies (50-150 employees) found themselves squeezed between the well-resourced large agencies (150+) and the energised smaller agencies that were taking the lion’s share of new business opportunities.

Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.

However, it's not as easy as it may seem and many are committing mistakes without even realizing it.

A lot of bloggers and those who have just started making and developing their website often get stuck in making money from the resource.

Mainly people know about AdSense, but not so many have succeeded in it. It is, probably, a root cause of the problem and today we are going to share some pieces of advice about highest paying cpm networks.

2,255 students from Campus Society’s platform participated in this survey between 18^th-25^th January 2019. Responses were collected from 258 universities and colleges across the UK.