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STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’

by Will Corry on December 3, 2012

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Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

by Will Corry on November 28, 2012

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy'

London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.

The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales - all on a very limited budget

The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. [more…]