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Influencer marketing

Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

by on April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Buzzoole launches the industry’s first ever benchmarking report

Buzzoole launches the industry’s first ever benchmarking report

by on February 6, 2019

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.

It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.

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Influencer marketing works, and works very well provided you use the right tools and strategies

Influencer marketing works, and works very well provided you use the right tools and strategies

by on April 19, 2018

21 Time-Saving Influencer Outreach Tools You Need to Know Right Now

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Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

Jaywing announces launch of marketing product suite powered by AI technology: Jaywing Intelligence

by on May 15, 2017

Today Jaywing has announced the launch of a new product suite that uses Artificial Intelligence (AI) and Virtual Reality (VR) technology across a wide range of marketing applications.

Jaywing Intelligence will enable marketers to make much faster, fully informed commercial decisions through technology that harvests, processes and analyses data. It uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms. Jaywing Intelligence also uses Virtual Reality for data visualisation to help bring complex analysis to life. To find out more visit jaywingintelligence.com

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UK entrepreneurs back new tech start-up to transform influencer marketing

UK entrepreneurs back new tech start-up to transform influencer marketing

by on January 25, 2017

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs.

dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.

dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process.

https://dyzio.co/

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“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

by on July 23, 2016

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“Influencer marketing yields ROI as much as 11X that of online display ads”

“Influencer marketing yields ROI as much as 11X that of online display ads”

by on May 10, 2016

writes ...

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program:

  1. There is a glut of content being created, and breaking through the noise is more difficult than ever
  2. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition
  3. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing
  4. Americans trust recommendations from real people significantly more5 than we trust advertising and promotions from brands, in any guise

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This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

This new ‘Content Deal’ means you take the high ground on true Influencer Marketing

by on May 1, 2016

Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people
  • “Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron

Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years.”

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