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Infographic : Creating great content that accomplishes your business goals

Infographic : Creating great content that accomplishes your business goals

by on May 8, 2018

Here is our 'Infographic of the Month' - May 2018

This infographic showcases each little step of the process of creating great content that actually accomplishes your business goals. Having a solid process for creating content will not only help your team work more efficiently, but will also ensure that your content is set up to accomplish your business goals. Hello, ROI!

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25 business buzzwords that drive everyone crazy [Infographic]

25 business buzzwords that drive everyone crazy [Infographic]

by on March 23, 2018

People inside and outside of the business world love to use buzzwords without actually understanding what they mean, and they use them to the point where the meaning of the word either changes or disappears entirely.

Hipster : Using certain buzzwords is the equivalent of a hipster letting everyone know their unique font choice or that they listened to a certain band way before anyone else: no one cares. Discovering the song earlier or later than everyone else doesn’t change the meaning behind the words or give you greater insight than those who listened later. Original Article

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Research Infographic : What are senior marketing leaders working on for 2018?

Research Infographic : What are senior marketing leaders working on for 2018?

by on March 7, 2018

We decided at theMarketingblog that we would feature infographics more often in future issues. So we are delighted to announce our first Infographic of the Month Award.

It is a research one which takes the top spot. Very useful stats, a great layout and a worthwhile subject means they will be celebrating this March at the GDS Group.  Enjoy .....

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[Infographic] : Offer your customers the best unboxing experience possible

[Infographic] : Offer your customers the best unboxing experience possible

by on December 18, 2017

With today’s customers shopping online more than ever before, the number of opportunities for consumers to interact with brands continues to decline.

This shift is making each brand interaction an increasingly important opportunity to impress customers. Despite this fact, receiving packages in the mail is too often an impersonal, uninspiring experience. Red Stag Fulfillment

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Infographic : Economies adopting the most cashless technology .. Forex Bonuses

Infographic : Economies adopting the most cashless technology .. Forex Bonuses

by on October 6, 2017

Key points from the study include;

  • Oh Canada - The North American country beat out their US neighbours to take the top spot - mostly due to the high percentage of payments already being completed through cashless methods.
  • UK in Top 3 - With Sweden in 2nd place, the UK rounds out the top 3 with a high number of citizens there being ready to embrace mobile payment services.
  • China Not Dominating - Surprisingly the Asian superpower falls just outside the top 5. Whilst they have strong scores for many metrics they were lat down by their lack of credit card usage and a high remaining prevalence for cash payments.

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New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

Merry Clickmas Infographic : Christmas sharing ‘hotspots’ are goldmine for marketers – Craig Tuck, RadiumOne’s Managing Director

by on November 9, 2016

On the eve of John Lewis' Christmas ad launch, a study reveals the huge amount of Christmas-related content sharing online and how marketers can tap into it to fuel sales, particularly around 4 key "hotspots" based on an analysis of 10 million shares.

 

“The vast majority of purchases result from recommendations by friends and family people trust, so sharing behaviour is a powerful retail signal at this time of year which marketers need to have built into their paid, owned and earned plans.

Boots tapped into this last Christmas to generate £10 in sales for every £1 spent on digital ads.”

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Global promotions by numbers: Infographic from PromoVeritas

by on September 28, 2016

Are you following the guidelines about running promotions in specific countries?

Here are some key facts to show you how promotions can differ around the world. Make sure you are following the rules wherever you plan to run a promotion. Contact PromoVeritas at info@promoveritas.com or call 0203 301 7360.

 

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[Infographic] : New research from AOL reveals key consumer behaviours

[Infographic] : New research from AOL reveals key consumer behaviours

by on September 8, 2016

New landmark research from AOL has uncovered eight specific behaviours that determine why consumers engage with online content.

From inspiration and entertainment to social interaction and knowledge seeking, AOL’s Global Content Moments Study highlights the need for advertisers and publishers to complement traditional audience segmentation and standard targeting demographics with an understanding of emotional motivations and everyday experiences to better connect with consumers.

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Infographic : “The real cost of doing your own advertising”

Infographic : “The real cost of doing your own advertising”

by on August 1, 2016

Advertising is one of those things that you simply must do for your business if it is to achieve success, but it's also something to which different businesses may take drastically different approaches.

Of all of the questions to ask yourself about your business advertising, one of the biggest will be whether to farm out the responsibility to an external advertising or marketing agency, or instead do your company's advertising yourself.

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