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New Report : UK pensioners face marketing blackout from utilities providers

New Report : UK pensioners face marketing blackout from utilities providers

by on November 20, 2018

New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.

Bright Sparks:  How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.

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Exclusive : Never mind the data……………it’s all about the people

Exclusive : Never mind the data……………it’s all about the people

by on November 23, 2017

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

by on February 17, 2017

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.

The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.

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Bringing research to life with stunning depth and colour. How a group of fresh minds from London are changing the game with a new initiative – habitus Insight Ltd

Bringing research to life with stunning depth and colour. How a group of fresh minds from London are changing the game with a new initiative – habitus Insight Ltd

by on March 10, 2016

Habitus Insight is an internationally operating full service ethnographic research agency delivering insight from all areas of society with a key interest in hard to reach demographics and places.

Based in London with a well-established network of international partners, habitus Insight’s core team is made up of photojournalists, filmmakers, anthropologists, ethnographers, researchers and marketing strategists.

Together they use a combination of qualitative, observational and visual methodologies to carry out unique research, delivering new, powerful and actionable insights.

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Movers and Groovers : Summit appoints Martin Corcoran as Head of Insight Consulting

by on January 8, 2016

Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting.

Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.

More Movers and Groovers from theMarketingblog

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by on April 11, 2015

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M&G : Exterion Media, Malcolm Stoodley, Mark Heather, Nick Dawson, Adrian Lovejoy

by on February 19, 2015

Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.

Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.

As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: -

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.

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