Insight
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels.
Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what communication today’s consumers want from utilities companies at four key life stages: students, home movers, first-time parents, empty nesters and pensioners.
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]
Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.
The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.
Habitus Insight is an internationally operating full service ethnographic research agency delivering insight from all areas of society with a key interest in hard to reach demographics and places.
Based in London with a well-established network of international partners, habitus Insight’s core team is made up of photojournalists, filmmakers, anthropologists, ethnographers, researchers and marketing strategists.
Together they use a combination of qualitative, observational and visual methodologies to carry out unique research, delivering new, powerful and actionable insights.
Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting.
Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies.
Exterion Media, @ExterionMediaUK which has today announced the launch of EM Solutions as part of a wholesale restructure of its UK business. The new structure will put customer needs at the heart, with an increased focus on insights and tools to help customers get the most out of their advertising.
As part of the restructure several new roles have been created, providing a platform for key internal promotions and opening up new opportunities for external candidates.
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
Understand. Create. Deliver. Measure.
Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video
Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers
This year, it is definitely a slightly more positive picture: -
•An increase in spend on presents and cards•A slightly wider circle of giving•A small but growing proportion choosing a Christmas vacationThis has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Isn’t it ironic that the coziest time of the year happens to be the coldest season we experience? 
Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board 
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a 
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.