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7 reasons why your company should use Geofencing Mobile Marketing

7 reasons why your company should use Geofencing Mobile Marketing

by on August 2, 2019

Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.

It's also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way.

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Retailers and Brand Owners : Do you truly understand the drivers and barriers behind your sales figures?

by on January 27, 2016

You may feel you know your customers inside out, but do you truly understand the drivers and barriers behind the sales figures?

The rise of digital has created an increasingly dynamic path to purchase. Today’s shoppers are diverted by the opportunity to shop anywhere, any time and on any device.

Retailers and brand owners need to understand the mind of the customer in terms of both the consumer (conscious thought and consumption) and shopper (automated, sub-conscious behaviour); through identifying the touchpoints along customers’ journeys that drive loyalty and sales conversion. Graphic by Shutterstock.

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Easter wash-out causes shoppers to shun High Street

by on April 5, 2015

High street retailers are facing an Easter Bank Holiday wash-out this weekend after a shock slump in the number of shoppers.

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‘Always-on’ holiday season : Traditional holiday seasons a thing of the past as long-haul travel and unseasonable weather disrupt the get-away cycle, says eBay

by on September 25, 2014

Latest Research : eBay.co.uk records over 30 searches per minute for ‘bikini’ in January 2014, but more than two searches per minute for ‘skis’ in July 2013-

London, 25 September 2014 – @eBay_UK Advertising insights released today have revealed significant opportunities for travel brands, tourism boards and related businesses to tap into the ‘always-on’ holiday season, as long-haul travel and unseasonable weather disrupt traditional get-away cycles.

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How valid are the results of online campaigns? Anna Cremers,nugg.ad

by on May 7, 2013

nugg.ad founds “Audience & Research” unit

  • New research unit provides substantiated reports, insights and studies
  • Valid performance measurements for efficiency of online campaigns
  • Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013
  • In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future?

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Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around?

by on October 16, 2012


Guest post from Jessica Owens at Face
..

Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? [more…]

Adobe Designated as a Strategic Preferred Marketing Developer (PMD) by Facebook

by on September 21, 2012

Adobe write ... Today, we are announc­ing that Face­book has awarded Adobe the des­ig­na­tion of Strate­gic Pre­ferred Mar­ket­ing Devel­oper (PMD) .

Want to get noticed? Tell a story that’s authentic, relevant and gets results. Find out about the '12 articles, case studies, success stories plan' from theMarketingblog. Think BIG - act fast call Will Corry today 01784 434 412 for a chinwag about connecting with your prospects.

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