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Things to consider in buying insurance

Things to consider in buying insurance

by on May 12, 2019

To be sincere, most people think of insurance after they have experienced a devastating loss or when calamity has occurred.

This is when you need a company to intervene by compensating you for the losses suffered.

It's advisable to get better coverage to protect your assets, financial well being as well as family health. Without a better policy plan, you may find yourself exposed to these dangers. The most appropriate time to look for the best company to cover your needs is before a loss has occurred.

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Benefits of overseas student’s health cover

Benefits of overseas student’s health cover

by on November 19, 2018

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Each year a large number of student’s secure chances to study abroad and due to this fact, international student health insurance becomes an integral part of students before traveling.

When you’re traveling, you cannot rule out the probability of damage or loss of your belongings including your documents, and it’s for this reason that you’re required to have student insurance plan to help you in dealing with such incidences.

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Three ways to give your customer what they want …Great website …Easy delivery … Attentive service

Three ways to give your customer what they want …Great website …Easy delivery … Attentive service

by on February 13, 2017

Running a business is tricky, there are no two ways about it. From finding the capital to get up and running to balancing the cashflow to growing your client base, there are 101 things to get right. If you’re selling online, there are three things to focus on. Here we take a look at ways to give the customer what they want in order to complete purchases and keep coming back for more.

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Luker Rowe named as one of the top Speciality Brokers in the UK

by on November 21, 2016

The magazine Insurance Business recently named Luker Rowe as one of the top brokers in the UK for their specialism in the Entertainment/Audio Visual category. [more…]

DARE creates first Enterprise Rent-A-Car ad in two years

DARE creates first Enterprise Rent-A-Car ad in two years

by on August 10, 2016

Enterprise Rent-A-Car’s Brad and Dave return with the next phase of the car hire company’s humorous ‘UK car hire with US customer service’ ads, created by digital agency DARE.

The activity forms part of a two-phased campaign to drive awareness around Enterprise Rent-A-Car’s key brand messages. The first tranche of ads will focus on its range of vehicles, pushing the message that no matter what you’re doing at the weekend, Enterprise Rent-A-Car has the vehicle for you.

A second phase will launch in January to drive interest in the rental car company’s global network during the peak holiday booking time.

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Creative Spark creates brand new website design and UX for Bikmo cycle insurance

Creative Spark creates brand new website design and UX for Bikmo cycle insurance

by on August 8, 2016

Independent brand agency Creative Spark have unveiled a brand new user experience and web design for cycle insurance specialists, Bikmo.

Bikmo have been disrupting the UK insurance sector since their launch in 2014 thanks to their dedication in improving the lives of cyclists through the smart use of technology and emphasis on providing excellent customer service.

Due to the cycle insurance sector becoming significantly overcrowded, Bikmo turned to Manchester based brand agency, Creative Spark, in order to differentiate themselves by creating a new, simple and more efficient user experience that would stand them even further apart from the competition.

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New Confused.com ad from Karmarama with James Corden

New Confused.com ad from Karmarama with James Corden

by on August 4, 2016

Confused.com, the first car insurance comparison site, will once again lead the industry as it announces plans to be a one-stop, money-saving shop for Britain’s 45.5 million motorists.

The company has taken the category to the next level by specialising in car savings – simplifying its proposition by focusing solely on drivers, to champion consumer rights and road safety.

With an estimated combined revenue of £800m,  the price comparison sector is one of the UK’s biggest advertisers, with a 12% increase in ad spend to £120m in 2015.   A marketing war has led to diversification of products among the industry, including telecoms and energy savings. However, with over two thirds of consumers now researching an insurance product using a price comparison site, the sector faces a major challenge as consumers struggle to differentiate between them.

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“Sensodyne awarded the prestigious Grand Prix prize” / The Marketing Society Excellence Awards

by on June 16, 2016

Last night at The Marketing Society Excellence Awards at the HAC, London, Sensodyne was awarded the prestigious Grand Prix prize and Alistair Macrow of McDonald’s was crowned the 2016 Marketing Society Marketing Leader of the Year in association with Campaign.

Over 500 members, guests and friends gathered to celebrate marketing in all its creative brilliance and to find out who this years’ much anticipated winners were. The judges, led by Ronan Dunne, CEO of O2, chose Sensodyne as the overall winner of the Grand Prix.

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Free Seminar – Search marketing in the travel sector – Vertical Leap

by on April 5, 2016

The travel industry is a highly competitive marketplace, regardless of whether you’re selling holidays, insurance, car hire or suitcases. If there’s one thing that’s crucial to getting your travel company seen by potential customers and driving them to your website instead of your competitors, it’s search marketing.

What will we cover?

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IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

by on January 13, 2016


Editor ... Thought you'd be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline.

In addition, location-based advertising is seen as the most exciting mobile opportunity.

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