TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

iPhone

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually […]

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize Read More »

“Nimble CRM” / Gary Perkins at Marketing Answers and Solutions talks about savvy contact management and networking

Marketing Answers are established CRM specialists who have been advising clients on the best CRM solutions for over 14 years.  This depth of experience, together with their long term perspective for their clients means  that many of the 300+  clients

“Nimble CRM” / Gary Perkins at Marketing Answers and Solutions talks about savvy contact management and networking Read More »

ad:tech London / Chris Asselin claims that Britain has the talent that is capable of producing the world’s next technology giant

Digital conference ad:tech’s head of UK Chris Asselin has said that Britain has the talent that is capable of producing the world’s next technology giant. Speaking to The Drum, Asselin discussed the BIMA Hall of Fame, the first 20 inductees

ad:tech London / Chris Asselin claims that Britain has the talent that is capable of producing the world’s next technology giant Read More »

The first company in the UK to enable brands to connect with customers and provide personalised offers based on verified purchase history / Shopitize

Shopitize brings a fresh and unique perspective to the world of shopping and aims to creatively link consumers directly with brands; first step mobile couponing to Shopitize app users

The first company in the UK to enable brands to connect with customers and provide personalised offers based on verified purchase history / Shopitize Read More »

Research from Vox Pops International / The meaning of being over 50?

This video was produced as part of Vox Pops International ongoing Lifestage Omnibus research.Over 40 interviews were conducted around the UK with the over 50s demographic. YouTube video link For transcripts and more information, please visit: http://www.voxpops.com/vpiresearch/over-50s-2012/ Find out more…

Research from Vox Pops International / The meaning of being over 50? Read More »

“Architecture lends itself beautifully to the tablet browsing experience” / Anna Winston, BD Head of Digital

A trio of web-apps has been recently launched by the publisher UBM Built Environment. The apps add a unique offering to the audiences of Building, Building Design and Property Week – UBM Built Environment’s three leading media brands. The apps

“Architecture lends itself beautifully to the tablet browsing experience” / Anna Winston, BD Head of Digital Read More »