— Will Corry (@slievemore) December 29, 2014
As for value, 46% of supermarket shoppers said ASDA was the best, with Tesco taking 26% of the poll, Morrison's 14%, Sainsbury's 8% and Waitrose came last with only 6% of the vote.
However, in the quality stakes Waitrose's fortunes reversed with 29% of shoppers placing it above it rivals. Next best was Sainsbury's with 23% of the vote, then Asda with 20%, Tesco with 17% and Morrison's finished bottom with 11%. [more…]