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Driving digital business transformation for industry leadership : An IT perspective | Quadient

by on August 11, 2018

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Research : 30% of CMOs will be let go – are you one of them?

by on January 22, 2018

Exclusive Download

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.

In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption of a larger role as the custodian of the customer experience. [more…]

New White Paper : The world of marketing has changed. Has the CMO?

by on October 25, 2017

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How to improve campaign response rates by 40% using Facebook

by on March 22, 2015

Author: Adam Williams, Managing Director of @DBSData DBS Data

Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

Uplifts in response rates in the region of 40% are not uncommon when social is included as part of a multi-channel campaign strategy, but still many marketers are not fully exploiting the opportunity.

For some marketers it is a lack of awareness, others are eager to get involved but are wary of stepping on people’s toes within the organisation. Who ‘owns’ social media is a debate that still rages in the corridors of many businesses with marketing,  press-office, customer service, HR,  IT and e-commerce teams all staking their rightful claim.

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Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement

by on October 15, 2014

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Netbiscuits calls time on mobile analytics guesswork

by on October 8, 2014

Marketers given smart dashboards to improve conversion rates

Mobile analytics provider Netbiscuits has launched a series of new smart dashboards and reporting tools in its Mobile Analytics tool.

With the goal of making it easy for marketers track what mobile visitors are doing while on site,  @Netbiscuits says it can help businesses understand why customers engage and why they leave mobile websites, based on factors such as screen size, bandwidth, operating system and other attributes.

The full version is available for here free and is capped by usage rather than functionality.

As mobile overtakes desktop web traffic, the Mobile Analytics tool has been designed to give marketers a user-friendly interface, so they can segment their mobile visitors and identify which areas are working and where improvements need to be made.  http://www.netbiscuits.com/ [more…]

Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

by on September 18, 2014

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.

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Which brands have stood out and excited you so far in 2014? Interview Justin Opie, IMRG

by on June 7, 2014

A special interview with Justin Opie, Managing Director of the IMRG ( Thanks to  Digital & Wise and )

We were particularly interested in his take on "Which brands have stood out and excited you so far in 2014?"

With over 20 years’ experience launching and developing IT, digital marketing, retail and ecommerce media, including brands such as Adtech and ECommerce Expo, Justin has developed a deep understanding of these communities, and offers a broad perspective of what makes these fast moving markets tick.

http://www.imrg.org/

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Marketing Evolved / Use our business to business data for email, telephone, fax or direct mail campaigns

by on November 11, 2013

Marketing Evolved are a leading business to business marketing list owner with over 40 years’ experience supplying Business to Business Lists to brokers and end users.

Our Business to Business data is telephone researched and cleansed by our growing network of UK call centres and telemarketing partners.

Our B2B file consists of over 800,000 UK businesses, all of which are head office or single site locations. Each record comes with up to six key contacts covering: Senior, IT, Finance, Sales & Marketing, HR and Procurement decision making roles.

Our B2B lists are totally tailored to your individual needs meaning you get the most from your marketing budget and maximise your ROI.

Call us on 01392 422 538 to find out how we can help.

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We’re talking business with eBay, New Look, Hotel Chocolat, Jack Wills, Mamas and Papas, Alliance Boots, M.Video.ru, Ernst & Young and Silverpop in Stream 2 at #IRC13

by on October 3, 2013

Aaron O'Dowling-Keane Site and Community Manager at Internet Retailing

Join us for The Business stream at the Internet Retailing Conference October 16 and discover how leading retailers are matching and exceeding customers’ expectations while differentiating from competitors?

From customer engagement to team development, supply chain and merchandising to IT, systems, operations, warehousing and metrics, this track highlights what the customer doesn’t see but the business must deliver in order for customers to shop whenever, wherever and however they want..

Discover more about the Conference and get your ticket for the day here   :http://internetretailingconference.com/stream-2-the-business/

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