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Creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience

by on July 2, 2013

Content Marketing Strategy: What Does Relevance Really Mean? by @jasonkonopinski | Fresh Marketing News |

Great new post on content marketing. Score 76.

A strong content marketing strategy tends to focus on relevant and valuable content. But what makes your content relevant? And to whom?I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant.

Question  :  Want your success story featured here?

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