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Jeff Deighton

An update on ‘3C People’ …   Confident, Creative, Communicators

An update on ‘3C People’ … Confident, Creative, Communicators

by on October 25, 2019

Confident, Creative, Communicators by Jeff Deighton, insight engineers

As we approach the No-deal Brexit Deadline at the end of this month, I  find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.

As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.

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Research : “The New Energy Context” … insight engineers

Research : “The New Energy Context” … insight engineers

by on January 31, 2018

Traditional internal combustion powered vehicles account for over 95% of the UK & European market. 

Read the full report...

Until recently a fringe choice, the reality of electric plug-in vehicles soon becoming more mainstream was given a major prompt when GB & France governments announced this summer that no new petrol-only or diesel powered cars & vans will be sold after 2040 and both Germany and The Netherlands announced they were aiming for an earlier timing.

insight engineers  regularly cover and publish topics of interest to their clients and prospects. [more…]

Friendly review – Helping clients navigate the market research and insight process … Jeff Deighton, insight engineers

by on August 4, 2016

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

by on April 11, 2015

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Research : Healthy eating trumps dieting / Jeff Deighton, insight engineers

by on October 1, 2014

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Research : How insight engineers has helped UK and International clients with their business intelligence needs

by on June 28, 2014

If you think insight engineers could help you and your organisation, please request more information by email, visit our web site to request our free papers, follow us on Twitter and register to receive The insight engineers Daily

Jeff Deighton of insight engineers writes ...We thought we’d share some recent examples of how insight engineers has helped UK and International clients with their business intelligence needs:-

  1. Developed a best practice insight framework that aligned, integrated and reduced the number of continuous tracking vehicles, resulting in a significant annual saving on budget.
  2. Facilitated cross-functional team workshops leading to the generation of dozens of viable NPD possibilities.
  3. Moderated quarterly Customer Listening Panels to co-create, evaluate, and validate new in-market initiatives.

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Securing business success from working in a structured way / Jeff Deighton

by on July 10, 2013

Hi Will,  You might like some fresh content from me .. article I wrote  for some pals at Performative Jeff Deighton

The value of a stage gate process

Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources.

However, the world has changed dramatically in the last 5-10 years, and with nearly every purchase decision today involving some form of trade-off, either instinctive or considered, a real need to understand and aim relevantly at the desires & needs of one’s customers has been heightened.

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“He knows how to make words dance on the page to tell a compelling story” / References from just a few of our happy, satisfied users!

by on April 10, 2013

Testimonials : They say word of mouth is the best recommendation you can get - and we agree! Check out these glowing references from just a few of our happy, satisfied users!

TheMarketingblog is fast becoming the must-have and lively platform for the industry to communicate their business developments, successes and consumer issues,” says Hugh Paterson, CEO, Whoosh PR.

“The founder Will Corry is to be congratulated for conveying his insights into the marketing industry in such an engaging manner.”

April 2013

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What’s in it for me? – The trade-offs we all make / Jeff Deighton, insight engineers

by on August 3, 2012

Jeff Deighton of insight engineers writes ... As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries over whether the infrastructure will be able to cope suggest, there’s no pain without gain.

For those attending any of the events, a degree of trade-off has played its part.

I’m sure for most people, being part of history will outweigh any inconvenience, discomfort (physical or philosophical), or expense. [more…]

Sometimes the real gems lie on the surface / Jeff Deighton

by on June 23, 2012

Jeff Deighton of insight engineers writes ... I’ve been watching the Euros with my teenage kids and beyond commenting loudly on the match itself together, we find ourselves putting the world to rights on a variety of issues, some of which are topics we also debate in the office. [more…]