Get in Touch

John Lewis

Blunders : John Lewis has been accused of reneging on a promise it made back in 1925

Blunders : John Lewis has been accused of reneging on a promise it made back in 1925

by on May 18, 2017

  • Is John Lewis breaking its pledge to be 'never knowingly undersold'? Store failed to price match 15 out of 16 products despite being told they were on offer for less in rival shops
  • John Lewis has been accused of reneging on a promise it made back in 1925
  • The upmarket store said that it would match the prices of its high street rivals
  • It failed to drop prices on products after being informed they were sold for less

[more…]

Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

by on April 28, 2017

  • Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry
  • British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
  • Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications

[more…]

Movers and Groovers : Becky Brock is the new marketing director at John Lewis

by on January 8, 2017

John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director.

Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer director in September 2015.

She will be responsible for all aspects of the retailer’s marketing strategy and will take on the leadership of the CRM, digital, brand and category marketing teams.

[more…]

xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by on December 2, 2016

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Affiliate Window reports 27% increase in Black Friday online shopping

by on November 29, 2016

With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]

Buster the Boxer : John Lewis new Christmas ad – Exclusive comment from Vince Kerrigan, Vital Communications

by on November 10, 2016

Best ever RT @johnlewisretail: Here it is,our 2016Christmas ad.Introducing #BusterTheBoxer > https://t.co/6zR5cQNLHh pic.twitter.com/9rcWonEBgw — Nicola Wheeler (@nicola_wheeler) November 10, 2016 Vince Kerrigan, strategic solutions manager [more…]

New campaign for Hammerson by Isobel

New campaign for Hammerson by Isobel

by on November 1, 2016

Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.

Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]

Latest in string of awards caps phenomenal year for CHOC Chick

Latest in string of awards caps phenomenal year for CHOC Chick

by on October 6, 2016

CHOC Chick, the brand behind unique raw chocolate making kits and organic raw cacao ingredients, has scooped the Food and Drink Award at the JANEY LOVES 2016 Platinum Awards with its Organic Raw Cacao Powder.

The awards recognise the best in natural, eco, organic products and services. The winners were announced on September 30 2016.

Singer, author, television presenter, radio presenter and judge, Janey Lee-Grace, said ‘I’ve loved CHOC Chick’s organic cacao from the very beginning. Such an ethical and fabulous brand and winner of the Janey Loves Platinum Award in 2014, 2015 and 2016. What’s not to love?’ [more…]

LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

[more…]

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

Sainsbury’s launch, Duracell and the Great Run Series, [Watch] Rated People launch TV campaign

by on September 4, 2016

Hobbs, LK Bennett and Whistles could be feeling nervous this weekend - as Sainsbury's prepares to launch its new range of women's clothing early next week.

The supermarket group named those three high-end brands in particular as it threw down the gauntlet in the battle to win more customers with its new collection.

"The quality and styling of the collection will rival Hobbs, L.K. Bennett and Whistles but with a key difference – significantly lower prices that start at £12 rising to £50 for a wool blend wrap coat," the retailer said.The new range will include a wool wrap coat, priced at £50

[more…]