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Movers and Groovers : bigdog says hello to Harman

Movers and Groovers : bigdog says hello to Harman

by Contributing Editor on June 26, 2017

Latest : Full-service, integrated marketing agency bigdog today announces Harman Randhawa has joined its management board as Associate Director.

Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also taking an active role on accounts, including kitchen appliance manufacturer NEFF and food and drink brand Princes. This will be alongside helping to shape the overall direction of the agency via his board role.


Shopitize extends reach to 25 million through partnership with Johnston Press

by James on March 21, 2016

Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK thanks to a partnership with publisher Johnston Press.

The partnership will give Johnston Press, one of the UK’s largest publishers with 250 newspapers and associated websites,  a smarter way to build brand loyalty with its readers through a range of rewards, all activated through the Shopitize mobile marketing platform.

With a reach of 25 million consumers, Shopitize is now one of the largest mass reach mobile channels in the UK, where brands can build relationships directly with consumers based on verified purchases of their products.


“Independent research re-iterates how compelling a channel the ATM has become” / Gareth Evans, atmAd’s Head of Media Sales

by Will Corry on January 25, 2015

New Research: Over half of office workers swayed by lunch time ads

Survey of office workers show 64% don’t plan their lunch time purchases. *Almost half are more likely to visit an advertised store to purchase their lunch. * Recall on cash machine ads is 60%, rising to 80% when prompted. * Seven out of ten pay for their lunch in cash


Shoppercentric Retail Research : Grocery shopping isn’t the most thrilling part of anybody’s shopping experience

by Will Corry on July 27, 2014


Epic social media fails : What happens when tweets go wrong? / Kellogg’s, Toyota, AT&T, McDonald’s,

by Will Corry on April 14, 2014

We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?

Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live.  The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.


DataCash enables cashback payments via Shopitize mobile app

by Will Corry on August 20, 2013

Global payment services provider DataCash, member of the MasterCard group, has partnered with mobile marketing platform Shopitize to enable cashback payments for UK shoppers using the Shopitize App. Available on Android and iPhone, the Shopitize mobile app enables shoppers to earn cash rewards on top brands across major UK supermarkets.

Download the Shopitize Apps Shopitize’s Android app can be downloaded at: Shopitize’s iPhone app can be downloaded at:


Events : At ad:tech London – Heineken, Unilever, McDonald’s, Bacardi, Ford, Kellogg’s, Lego, BT

by Will Corry on August 19, 2013

Heavy ad hitters Heineken, Unilever, McDonald’s and others including; Bacardi, Ford, Kellogg’s, Lego, BT, and easyJet make up an impressive list of the 30 top brands set to unveil their latest digital agendas at ad:tech London on 11-12 September. ad:tech London takes place on 11-12 September at The National Hall, Olympia.

Click here to register for the free exhibition or industry conference. [more…]

Sign up for free today and get access to the 150-strong exhibition, 40 free seminars and top networking features / ad:tech London

by Will Corry on August 13, 2013

Book your ticket here now.     Whether you want to hear about the latest tactics of leading brands, agencies and publishers in the conference, source next year’s game changing products in the exhibition or network with over 7,000 influencers and decision makers, ad:tech London is this September’s must attend event for digital marketing and media professionals.

Sign up for free today and get access to the 150-strong exhibition, 40 free seminars and top networking features attended by the most dynamic brands, agencies, media owners and technology firms.


9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

by Will Corry on July 25, 2013

The Event for Digital Marketing - ad:tech
11-12 Sep 2013 National Hall Olympia
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Discover Digital : Online learning courses to address the shortfall in the digital skill set

by Will Corry on May 1, 2013

Kimberly-Clark’s European consumer business and British advertiser body ISBA are the latest high-profile organisations to tap into the growing online learning industry by providing employees and members with access to online courses for digital marketing made by London-based Discover Digital.

With brands such as Kleenex and Andrex, Kimberly-Clark joins companies such as Kellogg’s, Bacardi, Sky and Aegis Media in using Discover Digital’s interactive documentary-style course to address the shortfall in digital skills and enable employees to better exploit the opportunities provided by digital media. Kimberly-Clark is making the training available to Marketers across its Consumer Business in Europe. [more…]