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Blunders : “Kelloggs accused about packaging”

by on November 2, 2017


Smiler ride ‘marmalises your body’ still on supermarket shelves

by on July 21, 2015

Susan Beraton was shocked to find the boxes, pictured, on the shelves in Cambridge months after a number of people were seriously and two needed legs amputated following the crash on June 2


The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough

by on June 23, 2014

Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick

Kellogg's is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn't be enough.

So it struck a licensing deal with J.M. Smucker Co. to create Kellogg's Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg's red script.


FMCG Blunders / Kellogg’s “lousy social marketing plan” – a PR gaffe of note

by on November 12, 2013


Shopitize / “A live insight dashboard that every brand and agency should be looking at” / Graham Halling

by on August 5, 2013

Shopitize, the mobile couponing company which offers a customer insight twist, has reached 60,000 users – 30,000 of which are active on a monthly basis.

The numbers were revealed by Shopitize commercial director Graham Halling in an interview with Mobile Marketing. Halling also discussed the brands the company is partnered with – of which there are currently a dozen, including Aunt Bessie’s, Kelloggs and Yeo Valley – and the part they play in the Shopitize proposition. [more…]

AURA ran their annual conference at the Insight Show – special video coverage

by on July 24, 2013

Andy from Vox Pops International writes .....

AURA, a key forum for market research clients, ran their annual conference at the recent Insight Show. We were their filming partners, pre-event and during the presentations. Watch the video to get a flavour of the event and what members gain from membership. Speakers included Insight professionals from Sky, Diageo, Asda & npower. [more…]

FMCG video / Kellogg’s gets catty – great ad, very funny!

by on June 8, 2013

Kellogg's gets catty as part of its "beware of copycats" campaign with an internet spoof of the Aldi low fat cereal advert to promote Special K's new tastier three grain recipe.


Women for Women : Eight in ten mums are active users of social networking platforms

by on February 2, 2013

Modern mothers are tech-savvy and spend a significant portion of their personal time online, browsing the Internet or on social media.

Apparently, brands are well aware of this fact and mothers have become a major target for marketers.

by Ben Hollum,Marketing Director at M2 Bespoke


Britain’s biggest cereal brands contain 30% more sugar than same products in US

by on January 14, 2013

  • Kelloggs Special K is sold as a healthy option for women trying to lose weight but contains 17g of sugar per 100g.
  • That is equivalent to more than four teaspoons of white sugar and is 30 per cent more than the 13g of sugar per 100g in Special K sold  in America.

    Manufacturers claim that the level of sugar consumed in breakfast cereals is still low compared to what most people eat throughout the day The British version of Cheerios, made by Nestle, has 21.5g of sugar per 100g, more than five times the amount of sugar as the American version (4g per 100g).


Photograph your receipts to receive rebates / Shopitize

by on November 21, 2012

Shopitize mobile coupon service adds 2 major brands

The U.K. mobile couponing service Shopitize has signed on two major brands -- Kellogg's and United Biscuits -- for its cash-back service. Customers who purchase designated products can photograph their receipts to receive rebates. [more…]