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TechShout.it – User generated reviews, company news and events that can be searched by location, category, keywords and much more

by on June 19, 2014

TechShout.it @TechShoutIt is a website dedicated to bring you the very best in business technology, giving you an easy to use platform to find and keep up to date with the latest technology products and solutions directly from the companies themselves.

They write ... The companies listed on TechShout.it have the ability to post their latest news, press releases and events, so you can make sure you are ahead of the competition and making use of the latest business technology solutions, giving you a competitive advantage, unify your workforce, increase productivity, mobility and above all help reduce costs and maximise your business’ performance.

Check the latest news shouts.

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What is Attribution Modelling? / Guest Post by Sandra Melo, Search Executive at Threepipe

by on April 15, 2013

In the past, most advertisers relied on a basic, linear model approach, which was based on the "one size fits all" concept.

This idea was the one which shaped the online advertising market as we see it today, leading to the creation of complex reward structures and conversion funnels which are a must in our days. Generally speaking, the past approach focused only on the target area of the last click, whereas the new approach is basically an entire environment where everything is based on the ever-growing customer demand.

The last click (or impression-based models) only allowed for a basic understanding of the companies' growth tracking and analysis. On the other hand, an attribution model is built from the ground to ensure a continuous development using the customers' behavioural data. Thus, the ultimate point falls on the better allocation of advertisement funds, funds which should return a generous profit. For this to be achieved, the approach needs assessment and optimization at the micro level (e.g. where brand keywords are able to influence one another), as well as a quality macro channel approach (e.g. the influence on searched keywords).

Attribution modelling requires companies to shape their advertisement campaigns according to these factors. [more…]

Promotion methods that attract more eyeballs to your blog

by on November 26, 2012

The meta description and keywords are in place.  The tags and featured image are all set.  You’ve completed your post and hit publish.  You’re all done, right?  Wrong.

You’ve spent the time to research and write a post, but you’re not going to promote? Without promotion, your post will inevitably be stuck in mud.  Too many people make this mistake.  You can see it in the number of shares, or lack thereof.  After publishing, it’s time for the icing. It’s time to promote your post.

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Compare email subject lines, design styles, keywords and the deployment times / InBoxVision

by on May 29, 2012

Join hundreds of Digital Marketers and compare email subject lines, design styles, keywords and the deployment times used by leading players in your industry.

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