Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more […]

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting Read More »