Get in Touch

KPIs

New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards

[more…]