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Meetrics receives third funding round for digital ad effectiveness platform

Meetrics receives third funding round for digital ad effectiveness platform

by on September 1, 2016

New capital helps put international expansion plans into action

Meetrics has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company's partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round.

Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion. [more…]

Lengow announces global partnership with Microsoft

Lengow announces global partnership with Microsoft

by on July 22, 2016

Lengow, the European leader in ecommerce feed management, today announced a new global partnership with Microsoft, integrating Bing Shopping into its successful feed management solution for online retailers. This service is now available in the United Kingdom, France, and Germany, enabling businesses to reach more European customers within hours once installed.


Movers & Groovers / M&C Saatchi appoints Formula One’s Antonia Harrison

by on May 12, 2013

M&C Saatchi has appointed Antonia Harrison to the role of International Development Director.

Harrison will be reporting to Moray MacLennan, CEO at M&C Saatchi Worldwide. She joins the agency from Bernie Eccelstone's Formula One Management, where she was Marketing and Sponsorship Director, tasked with developing new strategic partnerships for the sport.

Prior to working at Formula One Management, Harrison was Deputy Managing Director at Atelier Leo Burnett, and has also worked at leading agencies such as Euro RSCG, JWT London, and Publicis. In 2003 she founded Publicis Focus – a communications agency specialising in marketing to women – together with Miriam Jordan Keane. [more…]

Socialbakers CEO Jan Rezab says “Engagement is the core of the social economy—people buy what their friends buy and recommend”

by on May 15, 2012

Facebook critical in helping brands build momentum in emerging market. Ahead of IPO, new data from Socialbakers reveals that: