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S4M enables mobile targeting at the world’s 30 most frequented airports

by James on December 6, 2016

S4M, a mobile ad tech company announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural [more…]

Helen Mirren welcomes new ‘Golden Age’ for L’Oréal Age Perfect

Helen Mirren welcomes new ‘Golden Age’ for L’Oréal Age Perfect

by James on February 16, 2016

L’Oréal Paris (UK) has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women.

In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old” to highlight the fact that women who have acquired age, wisdom and experience should be valued and cherished. The ad ends with Helen Mirren stating: “We’ve still got it. And we’re still worth it.” [more…]

Movers and Groovers : Astound Commerce appoints industry veteran Terry Hunter

by James on February 4, 2016

Appointment coincides with a series of new European customer wins including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK

Astound Commerce, the global ecommerce provider, today announced the appointment of Terry Hunter as UK Managing Director. Terry will operate from Astound’s new London office in Hoxton Square, gained as part of Astound’s recent takeover of the UK team running digital creative agency Firedog.

Astound also took the opportunity to announce five new European customer wins, including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK. [more…]

‘Try Me Free’ and ‘Cashback’ – given a full digital overhaul with the launch of a new white label website that provides a hassle free, lower cost online solution for marketers

by Will Corry on February 3, 2014

Popular promotional mechanics receive digital overhaul

Traditional promotional mechanics ‘Try Me Free’ and ‘Cashback’ which allow brands to offer customers a full or partial refund of the price of their purchase, have been given a full digital overhaul with the launch of a new white label website that provides a hassle free, lower cost online solution for marketers.

This new online response facility has been developed and launched by leading promotional risk management company Fotorama, which is currently celebrating 30 years in the fixed fee sector.

[more…]

Undertone launches industry’s first responsive ad format – ScreenShift

by Will Corry on June 20, 2013

Undertone, a leader in digital advertising solutions for brands, today launches ScreenShift™ – a scalable high impact digital ad format that can be delivered seamlessly across web environments on smartphone, tablet and desktop.

ScreenShift is the industry’s first high impact ad format built using responsive design. It is a single HTML5 creative asset that delivers a high impact experience from Undertone’s Preferred Publisher Portfolio™.   Find out more [more…]

How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad

by Will Corry on September 27, 2012

James Bond: 50 Years Of Movie Posters

Leading online men’s media group, IGN Entertainment UK, has appointed  nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients.

AskMen.com

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“Opportunities for marketers to run exciting sports-linked promotions – without the danger of acquiring a criminal record” / Philip Penlington of Fotorama

by Will Corry on April 13, 2012

Philip Penlington is Director of Fotorama, one of the UK’s leading and longest established fixed fee promotions companies who work with many leading brands and agencies on all types of promotions.

[more…]