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[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

by on December 22, 2016

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.

The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.

[more…]

Sky and Warner Bros. Pictures launch LEGO Batman campaign

Sky and Warner Bros. Pictures launch LEGO Batman campaign

by on December 22, 2016

Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.

The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

by on December 20, 2016

Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all the way through to product purchase. These moments, identified by Maxus, allowed Maxus and Grey to develop a media approach and creative executions that are meaningful and relevant to the audience. [more…]

Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

by on December 14, 2016

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.

Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

This Christmas surprise someone with a message in a Coca-Cola bottle

This Christmas surprise someone with a message in a Coca-Cola bottle

by on December 12, 2016

Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.

Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]

Social listening, tracking and analysis tool lanched by Catalyx..

by on December 8, 2016

Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a [more…]

Disney and MBNA team up for the first time for the launch of “Moana”

by on November 28, 2016

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.

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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

by on November 25, 2016

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.

The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US and Australia. [more…]