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New report reveals how to make money from Membership Economics™

New report reveals how to make money from Membership Economics™

by on April 23, 2019

Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’

New research from international growth strategy experts Manifesto Growth Architects has revealed that 70 per cent of businesses believe that membership and subscription models hold the key to future commercial growth and expansion, yet very few are harnessing its potential.

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Laughter Spot : All about Nicola Sturgeon’s chauffeur

by on April 21, 2015

Nicola Sturgeon is touring Perthshire in the First Minister’s chauffeur driven car.

Suddenly a cow jumps out into the road. They hit it full on and the car comes to a stop.

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When is a rebrand not a rebrand? / Matthew Bennett,Wolfpack

by on September 30, 2014

Matthew Bennett headshot It may sound pithy, it may sound obvious, especially obvious when I consider my audience, but I’m going to say it anyway.

A logo is not a brand. It's the mark of a brand. So when researching examples of a good rebrand why does the communications community keep throwing me logo redesigns? Are consumers really that gullible, that to them a new badge equals wholesale change? Or are the global brands that tend to grab the column inches when they ‘rebrand’ taking so long to change their behaviour (if they actually even change at all) that all we have to go on is the logo redesign?

Matthew Bennett,Co-Founder and Chief Creative Officer of Wolfpack, part of ZAK Media Group

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Design : APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF)

by on July 8, 2014

Marketing services provider, APS Group Scotland, has developed the creative themes and visual identity for the 2014 Aberdeen International Youth Festival (AIYF), one of the world’s biggest celebrations of youth music, theatre and dance.

APS Group was automatically awarded the contract following its work on last year’s festival which was commended recently in the 2014 Scottish Design Awards.

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P&MM London – the first ever promotions centre dedicated solely to assisting marketing agencies

by on July 29, 2013

P&MM Sales Promotion has launched P&MM London, the first promotions centre dedicated to assisting marketing agencies looking to develop campaigns that will drive consumer behaviour for brands at the point of purchase.

www.protraveluk.co.uk
www.filmology.co.uk
www.fotorama.co.uk

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Research News / Ci Research will now be known as Mustard (www.mustard-research.com)

by on November 19, 2012

Ci Research – the full service market research agency – has completed a major overhaul of its brand identity and unveiled a new corporate image. It will now be known as Mustard (www.mustard-research.com), as it looks to build on over 21 years of successful business with a new, high-impact brand identity.

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Zest ST and Capitalize target experiential creativity to drive growth

by on June 24, 2012

As part of a strategic co-operation agreement signed today, Zest ST and experiential agency Capitalize will develop services for SME and major brands to extend the ‘BrandFans®' and ‘Sharp Thinking™' concepts across the widest client platforms.

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Screenmedia is changing the way people connect with brands : Screenmedia expo 2012

by on March 6, 2012

Screenmedia expo 2012: THE digital screenmedia, marketing and technology show

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