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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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Is your business becoming obsolete with customer service?

Is your business becoming obsolete with customer service?

by on October 4, 2017

Allegedly, the way business is conducted has changed more in the past ten years than in the past 50 years – and with constant innovations in both processes and ways of thinking, that progress looks to increase exponentially still.

For some, interacting with companies on social media is the done thing in 2017, and often more preferable than other means of getting in contact.

This reliance on social media has both huge positive ramifications, yet also brings its own unique drawbacks that have people clamouring for the days when writing in was the way forward. But have the more traditional methods of customer service become obsolete – and does this render your business methods obsolete too?

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The differences between messaging systems

The differences between messaging systems

by on May 13, 2017

When gurus are incorrect and have a massive audience soaking up their information, surely misleading hundreds and thousands of professionals can be damaging to their reputation and even their career if they follow blindly.

Recently a well-known marketing influencer wrote an article on live chat, one of their main examples within the content actually wasn’t live chat but another type of messaging system! After putting the research and effort into writing the blog, it’s understandable why my comment pointing out the misconception was removed.

Therefore this has spurred me to write about some of the different types of messaging systems available.

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