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Research : Time inc. UK challenges millennial stereotypes

Research : Time inc. UK challenges millennial stereotypes

by on November 9, 2016

Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away from treating millennials as one homogenous group to avoid their targeting falling short. [more…]