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Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

Exclusive : Susan Perolls reports back on The Business Show 2017 … Warren Knight, Simon Coulson, Linzi Boyd, Clare Groombridge

by on May 22, 2017

By Susan Perolls, Director, Loudmouth PR

To paraphrase Dickens, for SME marketers it is the best of times, it is the worst of times! There is a dizzying array of strategies, tools and techniques on the market to help them reach the increasingly fickle consumer and that’s amazing.

However, the flip side of that is how on earth do you identify what is a ‘must have’ versus a waste of time and money? Who do you turn to to find out?

Well, that’s one of the reasons why thousands of people converged on The Business Show 2017 in Excel last week – seeking advice from successful marketers and entrepreneurs on their own industry-busting marketing strategies.

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Awards : Loudmouth PR wins a gong for their client London Mint Office

by on August 23, 2016

Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.

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Latest news from the Cannes Innovation Festival – A special article by Susan Perolls

by on June 22, 2016

BACK TO BASICS AT CANNES

By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)

As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners.  They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.

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Key take-outs from this year’s ad:tech London

by on October 31, 2015

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The London Mint Office launches Waterloo Memorial PR campaign

The London Mint Office launches Waterloo Memorial PR campaign

by on June 17, 2015

The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo.

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AudienceScience® Research: Advertisers lack transparency needed to prove Digital ROI

by on November 14, 2013

New research results revealed by digital marketing technology company AudienceScience® demonstrate that senior marketers across Europe feel ill equipped to measure the return on investment they make from their digital marketing spend – hindered by the fact that the majority of client marketers are given little insight by their agencies into where their digital budget goes.

With the study showing that 50% of European advertisers also expect to invest more in digital over the next 18 months, results also demonstrate that marketers have a clear desire for greater transparency across all media buys if they want to reduce waste and improve effectiveness.

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