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Loyalty

Is slowing down the key to keeping up in our fast-paced world?

Is slowing down the key to keeping up in our fast-paced world?

by on March 15, 2019

Earlier this week, we went to an evening of idea sharing and discussion hosted by The Chemistry Works and led by business leader, brand specialist and author, Sophie Devonshire. Sophie, along with two other presenters discussed the essential factors that are affecting us all in the ver-changing business landscape, and how they impact everything from leadership to loyalty to the brand itself.

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Six defensive marketing strategies

Six defensive marketing strategies

by on February 27, 2019

Building up a brand and a loyal customer base takes time, but achieving this does not mean that you can ease off on the marketing strategies.

Every business will have competitors, and with new businesses forming all the time, the number of competitors can easily increase.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Customer loyalty programs earn companies 30% higher revenue

Customer loyalty programs earn companies 30% higher revenue

by on August 11, 2018

As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.

We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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Reviving the customer loyalty experience for the Mass Affluent Consumer

Reviving the customer loyalty experience for the Mass Affluent Consumer

by on September 19, 2016

James Berry,E-commerce Director at Collinson Latitude is of the opinion it’s the ‘mass affluent consumer’ loyalty managers should be targeting specifically – those that are frequent flyers, regular hotel stayers and bigger spenders.

Research from Collinson Latitude tells us apathy towards loyalty schemes is increasing and James gives advice as to what needs to come next.

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Grass Roots Group to join forces with Blackhawk Network

Grass Roots Group to join forces with Blackhawk Network

by on September 2, 2016

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.

The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

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Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

Driving customer loyalty through choice – The value of redemption / Dan Martin, Collinson Latitude

by on May 9, 2016

Driving long-term loyalty and customer engagement is a key strategy in most businesses’ objectives, and a customer loyalty programme can play a big role in contributing to this success.

This is especially true when other elements of the buying decision, such as price and service levels no longer provide a significant competitive difference. But what helps your loyalty programme achieve a competitive difference?

Dan Martin, Commercial Product Manager at Collinson Latitude explains how increasing choice can lead to a thriving customer loyalty programme that can help your brand differentiate itself from the competition.

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[Research] … “Burning drives earning”: the importance of choice in rewards .. Collinson Latitude

by on March 22, 2016

New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia, indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue generation (points earning).

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Why Black Friday was a missed opportunity for online loyalty programmes …  Collinson Latitude

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

by on December 23, 2015

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic – and profitable – opportunity to build long-term customer engagement is in danger of being missed.

Since crossing the Atlantic a few years ago, Black Friday has quickly become the biggest day of the year for UK retailers, with flash sales and extended opening hours signalling the start of the Christmas shopping season. [more…]