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The in-housing gap : Productivity and creativity expectations fall short

The in-housing gap : Productivity and creativity expectations fall short

by on August 10, 2019

A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.

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Waitrose holds title for strongest Christmas campaign

by on December 15, 2016

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

With a total score of 21.3 points out of an available 29.0, this marks the second consecutive victory for Waitrose in the study carried out by marketing experts at Mailjet. This year’s success also represents a significant improvement on Waitrose’s performance from last year, rising by 10% overall.

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Swearing, emojis and NSFW celebs: the quirks of marketing to Brits

by on May 19, 2016

With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business.

Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each demographic, research carried out by Mailjet throughout 2016 has upset quite a few assumptions marketers might have about how British consumers like to be approached by brands.

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38% of marketers are missing out on revenue via transactional emails

by on February 25, 2016

Research released today from leading European email provider, Mailjet has revealed that almost two fifths (38%) of senior marketers aren’t generating revenue from transactional emails.

The research coincides with the launch of a new feature within Mailjet’s Passport, an intuitive product that now enables marketing efforts and on-brand communication to be unified across all customer touchpoints: transactional as well as marketing emails. [more…]

Marketers shouldn’t play it safe and rule out using colourful language

by on February 18, 2016

New research released today has found that Brits are almost 30% more likely to open an email if the subject line includes a swear word.

However, while British people appeared responsive to cheeky marketing emails, the same cannot be said for American recipients [more…]