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Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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Entrepreneurial spirit: Creative start ups & millennials

Entrepreneurial spirit: Creative start ups & millennials

by on October 4, 2017

Back in 2014, Bentley University released a study that suggested millennials are the most independent, nimble and overall entrepreneurial generation ever to have existed. Plus, while their predecessors aimed for that prestigious corner office millennials have entirely different career aims in mind.

Of those surveyed, just 13% of millennials wanted to climb the corporate ladder and claim the title of CEO or president. Conversely, a whopping 67% stated that their ultimate career goal was starting their own business. Director of Bentley’s Entrepreneurial Studies programme Fred Tuffile put this down to the idea that millennials see no future in more traditional pathways and instead wish to create their own. [more…]

This is why girls wear makeup

by on November 3, 2013

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Agent Provocateur models rebel, strip down to lingerie in protest

by on November 3, 2013

Life is tough for a fashion model. They have to undergo makeup, corset tightening and the rantings of lunatic fashionista directors. And so it would seem at some point enough is enough.

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