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Mark Haviland

Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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“The game has changed because the consumer’s purchase journey has become so fragmented” – Seth Richardson, CEO of DC Storm

by on May 1, 2014

What’s next for attribution? Industry leaders discuss latest innovations.  Brands and publishers debate changes in attribution at annual industry event

Over 400 leading and emerging brands attended Rakuten Marketing’s annual Symposium conference to debate hot industry topics and share insights on how to grow their businesses in the CPA sector. [more…]

Research : Looking to capture last minute Mother’s Day sales? / Rakuten Marketing

by on March 26, 2014

Ahead of Mother’s Day this weekend, Rakuten Marketing has mapped three purchase trends that retailers should bear in mind when looking to capture last minute Mother’s Day sales. The trends are based on data insights from its network of over 400 online retailers. Topline insights include:

  • 27% of mother’s day of sales are driven by shopping advice sites - highlighting the growing importance of shoppable content sites in the purchase journey
  • A further 22% of sales are driven by vouchers and special offers – proof Brits still love a bargain
  • Sales through tablets are on the rise around Mother’s Day up 70% year on year

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Rakuten Marketing reveals retail marketing trends for 2014

by on December 12, 2013

A change in measurement metrics, shoppable content and engagement  will be key developments in the coming year

London, UK, 12th December 2013: The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data available to marketers and retailers will reach critical mass in the coming year, meaning that the results and insights from new technology and campaigns implemented over the past months will give marketers and brands the insights they need to make decision based on true ROI.

Brands will need to create the perfect marketing mix to reach customers at the right time, and across every device with relevant content. In light of this, Rakuten Marketing reveals five trends marketers should be aware of for the coming year. [more…]

British mums would like Kate Middleton to design or collaborate on a line of clothing / Rakuten MediaForge

by on July 23, 2013

To celebrate the arrival of the new Prince, Rakuten MediaForge, the leading display and retargeting company owned by Rakuten Marketing, today reveals research into the booming baby market.

The research surveyed mums with children under 10 years old on their attitudes to fashion, shopping and buying for a new baby and there are some interesting findings around Kate’s influence on other yummy mummies

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Luxury fashion brand Lane Crawford targets international shoppers online with Rakuten LinkShare

by on May 1, 2013

Lane Crawford, the iconic, luxury department store today begins work with leading global CPA (Cost Per Acquisition) network Rakuten LinkShare to engage with new customers on its global site, lanecrawford.com. With 163 years in Hong Kong and China, Lane Crawford is expanding its footprint to the international online shopping community in the UK, the US and Australia.

Lane Crawford is working with trusted advisors at CPA network Rakuten LinkShare to develop digital content and incentives designed to attract new customers to the international multi-currency shopping site. Lane Crawford’s CPA programme will focus on working with publishers such as Polyvore and ShopStyle to deliver social shopping and discovery shopping experiences online.

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Comment : “Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%”

by on January 8, 2013

Today's news show that figures from the British Retail Consortium highlight a boom in online spending for Christmas 2012.

Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%

Without the rise in website sales for goods other than food, spending would have fallen

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Mobile will influence £15 billion of in-store sales

by on September 19, 2012

Deloitte Digital predicts that mobile will influence £15billion in-store sales in 2012m. The survey of more than 2,000 consumers highlights how mobile devices are being used by shoppers.

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Research / The first digital analysis of the luxury handbag market

by on July 3, 2012

You may have seen research from the Luxury Society & Digital Luxury Group as they present the World Luxury Index, providing the first digital analysis of the luxury handbag market. The research looks at the handbag market, revealing a ranking and analysis of the most searched-for handbag brands around the world within the luxury industry.

The research covers over 130 brands, through 130 million+ searches, in eight countries and shows how digital is impacting on luxury handbag retailers as well as the appetite for handbag brands amongst consumers. 

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“The idea that online shopping is for bargain-hunters has been blown out of the water now” / Mark Haviland, MD of Rakuten LinkShare UK

by on June 5, 2012

Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests just that. [more…]